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The Definitive Guide To Visual Content

Your content needs to look awesome
to get noticed + shared
. Here's how to do it:

for solopreneurs

Creating Visual Content: The Data Speaks For Itself


It’s an important way to boost engagement and capture your audience’s attention. 


You need to use and leverage visuals in your communication if you want to significantly increase your blog traffic, social media engagement and conversion rates. 


If you’re looking for new ways to spark up your social media and for your audience to remember who you are, then visual content is a must.


Visual content is a key part of any successful content marketing strategy. 


Over the last 12 months almost every major social network - including Facebook, Twitter, LinkedIn and Instagram - have increased the prominence and importance of visual content. (Source: The Next Web)


Short attention spans have made it difficult for people to retain information, and studies show our brains not only process visuals faster, but they retain and transmit much more 

information when it’s delivered visually. 


So, to be successful in today’s crowded, online noisy marketplace, integrating visual content in your marketing campaign is essential if you want to stand out and be remembered.

Get visual. Get noticed.


Get social. Get shared.


Engage with your audience.


 #getvisual

The Ultimate List Of The Web’s Best Resources On How To Create And Use Visual Content


From Pinterest to Instagram, from psychology to how to's,
 this guide has you covered.

If you haven’t used much visual content in your marketing – or  you’re not sure of the benefits it can provide – these resources will help you understand why visual content is so effective.  


You’ll learn how visual content can take your marketing to new  heights and get how visual images captures your audience’s attention more than anything else.

Chapter 1:
Why Visual Content Matters

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"Visual storytelling of one kind or another has been around since cavemen were drawing on the walls."


Frank Darabont

Chapter 3:

How The Big Brands Are Doing It (And How You Can Too).

Think visual content is only for big brands with big budgets? 

Think again. These resources will show you how big brands 

leverage visual content and how you can model their strategies.

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It’s now time to start creating content. This chapter gives you the best resources and tools you need to create your own signature pieces of content from sourcing images to using Canva.

“The singular thing that matters is the context of the room you’re telling a story in.” 

Gary Vaynerchuk

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Chapter 4:

Your Visual Content Toolkit To Help You Create Killer Content

visual content 4

Pinterest is one of the hottest social networks online today. Here you will learn how Pinterest can drive more traffic to your website using visuals to make your content work harder for you.

Chapter 5:

How To Harness The Power Of Pinterest.


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It’s a mistake to think that it’s only product based businesses

that have success on Instagram. Instagram is the perfect platform for building your personal brand. Here are some incredible resources that will help you connect with new customers.

Chapter 6:

How To Build Your Brand + Reach More Customers Using Instagram.

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It’s a mistake to think that it’s only product based businesses that have success on Instagram. Instagram is the perfect platform for building your personal brand. Here are some incredible resources that will help you connect with new customers.

visual content 7

Chapter 7:

Learn Design Basics To Know What Looks Good.

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Quality design is pivotal to the success of your business. But design can’t
just look good, it has to be smart and intuitive. This
chapter is a collection
of some of the common design mistakes 
to avoid.

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Chapter 8:

How To Avoid The Most Common Design Mistakes

visual content 8

Chapter 9:

Beautiful Real World Examples
Of 
Visual Content In Action

jenn scalia visual content

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See the power of visual content in action with these incredible case studies. You’ll learn how other solopreneurs and small businesses are using visual content to drive serious traffic to their sites.

Bonus Chapter Included:

visual content guide

Download A Free PDF Version Of This Guide.

Bonus chapter includes more information in increasing conversions and engagement with visual content. 


Grab your PDF download to access.

Get visual. Get noticed.

Get social. Get shared.

Engage with your audience.


 #getvisual

I help people work smarter and in more creative ways. 


Together, we get your message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek.



You could call it a portfolio career of multi-potential multi-passions.

I call it being me.