20 Killer Content Re-Purposing Ideas Your VA Can Handle Right Now

Killer content is a key business builder.


killer content

Killer content is the secret weapon for list building, launching, getting super famous online, and building the business (and life) you dreamt of.

Content takes time to create.

Time that you don’t have, as a badass, biz-running, solopreneur.


Stay in your brilliance lane, and use this checklist to have your content work harder for you.

    1. Pull out quotes from your recent blog post and create images from them in Canva. (bonus points for using Canva for Work)
    2. Schedule the quotes and images to your social media channels.
    3. Pin the quotes to Pinterest, and make sure your URL is referenced. (check out these for an example).
    4. Add the images to
    5. Pull out key quotes and make them tweetables using Click To Tweet keeor CoSchedule within the blog post.
    6. Add some quotes into your article from key influencers in your niche. When the article goes live, tag them on social media.
    7. Make a Slideshare deck of key points using Google Sheets, Keynote or Powerpoint. (note: stuck for formats? Creative Market has you covered, or hire a designer. Canva for Work also has your back here, too.)
    8. Have the Slideshare deck narrated by a voice over artist on Fiverr, and upload on YouTube.
    9. Add the video to your Facebook fan page as a native video (these bad boys automatically play – hello, traction!)
    10. Re-format your ideas as a list, and add to
    11. Add the back into your blog as a post. (like this one)
    12. Round up your posts with a similar theme, and publish them as a bumper post round-up pack (like this one).
    13. Got some great posts along a theme or category? Have your VA compile them as an ebook, and you now have a lead magnet/opt-in, bumper value content in a whole new, convenient, format. (check out this one on Raving Fans as an example).
    14. Go infographic baby! Fiverr has some great sellers who can make your content easily to digest, pin, and share, ask your VA (or FancyHands to research, then get it done!)
    15. Have a hunt around your old posts. Have you got more to say on a topic now? Have your VA add in your new thoughts, and re-publish as a new post, the 2.0 version.
    16. Look for your popular, evergreen posts on your blog or your guest posts. Have your VA call out on social media for comment and thoughts. Add them into a new, shiny, revised post, and you have a brand new blog (with go faster, social sharing stripes).
    17. A lengthy post might work well as an email nurture series. Re-purpose it as a 3-5 day sequence to warm up your lovely list.
    18. Re-write a post and submit to another publication.
    19. Add your post to your Linked In Pulse blog for extra traction, SEO juice and, of course, new peeps to find you.
    20. Bonus one (as you need to be involved here), but narrate your blog post and have your VA add it to SoundCloud, to a podcast stream, and/or back onto your post.



I’d love to know which of these you try – let me know in the comments below.


Click to download this list as a PDF + share with your VA

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Stay Brilliant,

jo gifford

Dream Bigger: Stop Playing Small

This week the Big U has been sending me lots of messages (as she always does, but I seem to have picked up on these particularly).

The theme has been around self belief, dreaming bigger and not playing small.


The first message came in the (attractive) form of John Hamm; speaking on the Jonathan Ross show at the weekend, he was talking about all the shit jobs he took in Hollywood before hitting his lucky break.

The guy slept in cars as a homeless waiter, did runner jobs on film sets, and stayed in the game to be surrounded by the right people. A little like art imitating life (our Don Draper totally hustled his way to his Ad Exec position), Hamm hung in there. (repeat that last phrase to yourself, it’s quite soothing. As you were…)

You either suck that up and find another agent, or you go home and say you gave it a shot, but that’s the end of that. The last thing I wanted to be out here was one of those actors who’s 45 years old, with a tenuous grasp of their own reality, and not really working much. So I gave myself five years. I said, if I can’t get it going by the time I’m 30, I’m in the wrong place. And as soon as I said that, it’s like I started working right away. (via The Times)

He gave himself 5 years of hustle to hit the a home run of a great role, and it sounds like his dream really challenged his make or break ethic.  His “lucky” break was the result of taking action, of being there, doing it, and believing.

Next up, I watching a rockumentary about legendary bands (loads of hair and testosterone thrown in), Brian May talked about his bandmate Freddie Mercury. Freddie always acted like a star, even before they had made it big.

As we all know, Freddie became of of the biggest rock stars in history – that guy wasn’t playing small.

Now, I am definitely not asking you to sleep in cars, don some spandex or start belting out Bohemian Rhapsody as a morning ritual (although if you DO, send me the video link below).

These stories of success reminded me that these people saw themselves where they wanted to be, and acted as though they were already there.

dream bigger

I am a big believer in manifesting the stuff in life that you desire from thoughts and actions, good and bad, so this totally rings true to me. This year has been amazing for my life and business, not least because I have been sure that I am capable, that it is possible, and why not me?

That said, I have a long way to do, and I can see what I need to do. There are still many areas in which I am playing small – partly down to confidence, health, having a family etc, but also down to needing to know and believe that I can dream bigger and succeed.

Maybe you can see your journey too – are you still playing small anywhere? How can you act “as if” you have already had success?

With lots of these things, starting small to not play small can help. Go incremental, as Denise DT teaches in her amazing Get Rich Lucky Bitch Bootcamp.

So, if the future you wears smart clothing for work, can you invest in one outfit, or even one item of clothing that makes you feel amazing?

If the future you has a VA, can you start to hire someone for an hour or two to get used to it and show the universe you are serious?

If the future you has a red shiny VW Beetle, can you drive one or hire one for the day?

You get the idea.

Sometimes when we think about dreaming big , the temptation is there to think about what we SHOULD be aiming for. Remember, the dream needs to be yours for it to feel congruent, for it to happen, for it to resonate with you.

Let me know in the comments below, where are you still playing small, and how can you dream bigger and make it happen in increments?

I can’t wait to hear,


Smart and Savvy Tech in 31 days #16 – Fancy Hands

Have you ordered that print? Phoned and confirmed your appointment? Cripes! You forgot to book your session and check availability of That Other Thing.

Juggling admin tasks as a solopreneur can take away all your juice as your endless to-do list grows and grows. It’s paralyzing and a little soul destroying…


Maybe you can’t yet take on a VA.

Maybe you just need some things OFF your list so you can do what you are best at, and/or go and do something FUN?


Enter your new BFF, FancyHands.

Fancy Hands is a super clever, affordable service that allows you to send tasks to a whole army of admin folks who are ready to jump on and sort you out. It’s super easy to use, and not only is there  an iPhone app version, but it also links with Asana so you can literally assign a task in Fancy Hands on Asana and consider it done (heaven!).

Fancy hands also pre-empts future stuff in your calendar that might need confirming, making your day a breeeeeze.

Less of this:

More of this:

The best bit is, it’s super affordable, so even if you aren’t quite Richard Branson with your biz yet, you will be able to afford it.

So, jump on over and give it a try. The link here is my referral link, just to be all super honest and stuff, but I use Fancy Hands all the time and think you might just like it too.

Now, go have some FUN!


Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
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