Entries Tagged as 'twitter'

Why you should stop blogging

Posted on: Monday, June 17, 2013

WHAT? I give blog tips, blog professionally and I am telling you to stop?

Craziness.

Well, consider this. Dip into Twitter at any time of day or night and the tweets to blog posts come thick and fast. My inbox is full daily of my blog subscriptions, my RSS feeds buzzing with new content. There are so many blogs, so many I love to read and dip into that I could spend all day every day just catching up, and a girl’s got other stuff to do – meditating, planting my herbs, it takes time y’know.

Do you ever feel like you are way behind on your blog schedule? That all those posts you have drafted or in your head/notebook/iPad/random bits of paper (delete as appropriate) will only just scratch the surface of what you need to do?

Do you ever feel that if you step away from the screen for one hour/day/week/month all your online hard work will disappear and everyone will forget about you?

Wooooah there, tiger. Now, unless your blog is your maiin income stream – and for most bloggers this is not the case –  if you are feeling overwhelmed, inadequate, content fatigued, or maybe you just DON’T CARE ANYMORE then stop. Move away from the computer, step away from Twitter and the constant madness, and go outside. Read a book. Have a digital detox. Rediscover time for something else (croquet, anyone?), hey, maybe even phone a friend on the actual phone and speak to a human in more than 140 characters (I know, witchcraft, right?).

What I am saying is, it’s ok to step out for a bit. In fact, it’s good to do so. Restoring your batteries and regaining perspective will help your posts in so many ways, and re-connecting with that Ye Olde 3-D Worlde out there is no bad thing either. I always know I have been at the iMac too much when I am amazed by “just how 3-D like” everything outside is.

Don’t blog for a while if you have reached a time when it’s a natural break for you. I promise the online world won’t go away. Your stats might dip a bit (cue blogger panic), but it’s OK, you will survive and come back better for it, maybe even sporting a natural tan rather than RGB glare.

Do you find it hard to step away? Have you had a blog break before?

Of course, you know if you are stuck for ideas that my Idea Generation and Creativity for Bloggers e course is waiting for you *flashes toothy salesman grin*.

Until next time, whenever that may be.

 

 

 

 

 

Illustration by Jo Gifford, when I stepped away from my blog.

The business and the blog: travel industry

Posted on: Sunday, April 21, 2013

The businessandblogtravel

Today, as part of the Business and the Blog series I would love to look at an example of a travel industry company. (I looked at blog post ideas for a beauty salon business here).

Kristi, the lovely owner of specialist sports travel company LexySports.com responded to my callout on Twitter for businesses stuck with ideas for blogs, and I am sure her situation is very common.

Kristi says: I run a new business called LexySports.com and our blog page exists but it seems no one really knows what the hell to do with it! I like simplicity and cleanliness and images that inspire. But as for words? I haven’t a clue where to begin, who to employ, what to present, etc.”

This is a really common scenario, as blogging can feel outside the comfort zone for busy entrepreneurs. So, lets look at what Kirsten could do with the blog pages for a bespoke sports travel agency business. She already had some suggestions for post ideas which I really love and will expand on below.

1) Ten reasons to use a travel agent – absolutely love this idea Kristi. People love a bite sized “X reasons to…” post, and this is snappy, interesting and relevant.
2) The advent of ‘active travel’ – great, yes – looking at the trend towards active travel is a really good idea. 
3) Our clients favourite trips – featuring clients is a really smart idea, and also lends itself to content being more personal and also shareable with the client’s online and social media audience.

So, what can I add to the pot for ideas?

Travelindustry Read More >

The blogging frame of mind

Posted on: Monday, April 8, 2013

Bloggingframeofmind

IMG 1449

Whenever I blog for a client or for one of my sites, the working format and frame of mind is something that I tend to replicate each time.

I would love to know how you readers approach your blog writing tasks too, it would be great to compare notes.

For me, I need the following:

1. A semi tidy desk if I am working on the iMac, or a comfortable place to be if I am out and about on the iPad. Somehow if the area I am in feels cluttered my brain won’t fire out the words efficiently.

2. A cup of something hot (usually redbush tea, sometimes coffee although I am cutting down, often tea).

3. A quiet mind – if I am in a creative “buzz” frame of mind I have to work on training it to calm down and focus if I am on a client deadline.
Apps like Headspace really help with that, or I just take 5 minutes to practise mindfulness and breathing.

3. Emails, Skype, Gchat and messenger apps turned off (or I get distracted).

4. Some good writing tunes on Spotify. For me, depending on the day, that can be Daft Punk (my fail safe choice), some drum and bass or calming Bach.

5. An hour clear without phone calls interrupting, the Minis due home or visitors arriving.

If I am finding the post challenging, I often use the “chunking” method, something I talk about on the Idea Generation for Bloggers course, and break the task into slices of 15 minutes with an alarm on my iPhone to keep me focussed.

Sometimes I have too many post ideas accumulating in my mind and I take to some old school methods and get them all out on post it notes.I can then edit them, re-arrange and prioritise; sometimes the offline ways are best.

I would love to hear how you all work – what music works best for you, how you avoid distractions and mind wandering.

Also, do you find it easier blogging for yourself or for clients?

Let me know in the comments or via Twitter with #dexdivablogchat.

Sweat and Snap with Sweaty Betty comp

Posted on: Tuesday, March 26, 2013

sweat and snap

sweaty betty fit crowd

Last month I was super thrilled to announce that Sweaty Betty have asked me to be one of their Fit Crowd ladies. We are a team of 20 bloggers who will bring you the latest news from Sweaty Betty, and will hopefully inspire you with our workouts.

Now, as you all know I have chronic endometriosis and chronic fatigue syndrome, so what business do I have being a fitness ambassador? This is what I love about this campaign; The Fit Crowd is a mixture of athletic and honed babes along with those of us who aren’t so active, either due to health, life, motherhood, or whatever. We are a mixed bunch of abilities and personalities so if you follow the hashtag #thefitcrowd on Twitter you can read about all that we get up to. Some of the ladies are from Team Bangs 2! the group of lovelies I ran my first ever half marathon with in 2011.

Currently I still run but also cycle more and yoga is my main meal of exercise as I manage my CFS and Endo symptoms. I pretty much live and die in my yoga gear, and I go to the wonderful Time for Health in St Ives which has a fabulous team and a gorgeous studio. Any downward dog fans will be pleased to know that these new Vinyasa Capri Pants have just hit the stores (and I have my beady eye on them!).

Now, if you love Sweaty Betty clothes as much as I do, here is your chance to win yourself some goodies! Sweat and Snap is a competition offering £150 worth of Sweat Betty clothes to splash out on.

Full details of the challenge are here and the rules are ever so easy peasy.

1. Take your take a photo of yourself wearing your favourite workout outfit.
2. Tweet the picture to @SweatyBetty_UK
3. Include the hashtag #TheFitCrowd

The deadline is the 31st March so get snapping!

Disclaimer: Sweaty Betty invited me to be a Fit Crowd member and as such I received sponsorship in the form of goods.

Blogging Tips: Make info come to you

Posted on: Monday, March 18, 2013

geek chic and business
Image
This week I am away taking a week off, so in the meme of working smarter, I leave you with some pre-published blog tips that get sent out as newsletters to attendees of my Idea Generation for Bloggers e course and also people who subscribe to the blog (see top right, boom.) Hope you enjoy them, and if you want these bad boys to come to your inbox, sign on up.
Welcome everyone to the first weekly round up of blogging tips from me, Jo Gifford AKA Dexterous Diva.
This week it’s all about making information come to you.
I, maybe like you, blog for several clients for business as well as my own site.
As a pro blogger, I need to stay plugged into the channels that I need to know about for my clients, and also the stuff that I love and am passionate about for Dex Diva work.
When you are writing several blogs at once, you need to have different “hats” on; for some people I am a tech/media blogger, for some a designer blogger, for some arts and culture, and it varies day by day (sometimes hour by hour) which hat I wear. My many personas are fun, but can be confusing, so I need to be smart about how I work or I go a little bit crazy…
To make information come to me in a smart, efficient way, I have a few tricks:
  1. Make lists on Twitter from keyword searches and # updates. Save your lists as columns in Tweetdeck or Hootsuite etc so when  you are blogging on that niche you can check in on what’s new.
  2. Google alerts are really handy for having the main news from keywords emailed to you. Set a few up, and you will get an email ping when your subject has an update.
  3. When you find blogs on your niche that you subscribe too, set them up in Feedly or a similar RSS reader under your category so you can check in when you need to.
  4. Use smart folders in your email client (I use Gmail smart folders from Labs to organise mine), so any RSS subscriptions from particular feeds get filed for when you need them.
  5. Make friends with PR’s in your niche so they can send you any info that might be relevant.
  6. Use a #bloggerrequest hashtag on Twitter to alert people that you are searching for information or case studies.
Do you use any of these tricks already? Do you have any more suggestions?
Let me know via Twitter or Facebook with the hashtag #dexdivablogtips and I can’t wait to hear.
This week I also wrote a post on apps that I use for workflow, which you may find useful.
Back next week for more tips from me.
Have a wonderful weekend, and keep blogging,
Image

Guest Diva: Helena Wilson-Beevers on endo

Posted on: Wednesday, June 13, 2012

It is my pleasure to introduce the lovely Helena, (@mummymode on Twitter), who is now working with me on Cherry Sorbet and Dexterous Diva work thanks to the wonders of Twitter! It’s wonderful working with another writer whose life is like mine – 2 children and pain and exhaustion, although I would never wish it on anyone. I am grateful for endo, and to social media for connecting us. Over to my soul sista Helena….thanks darling for sharing your journey. x

I suffer from endometriosis, a condition that has permeated every aspect of my life for over ten years. At its worst I am in severe pain three weeks of every month and require hospitalisation and morphine for some respite. I think it’s important to empower other women and to talk about it but at the same time to not let a serious illness define your personality; the worse I feel the more mascara and nice outfits I wear as that is me, not the hideous pain I am feeling. I call it the art of illusion. The attitude I adopt is one of a ‘if you put a brick wall in front of me I’d still try and walk through it’. Quite clearly the endo is my weakness, but I see it more as a strength – it is the one thing that has made me dig deep enough to pursue my career in writing and my dreams of a gorgeous family, as if this idiotic disease can’t stop me then nothing will.

Read More >

Bloggers guide to growing your readers

Posted on: Wednesday, May 30, 2012

bloggers guide

 

Calling all bloggers! If you, like me, are on the journey of growing your blog like a precious seedling to become a successful site, there is one thing we all need without fail.

Readers.

Without those elusive readers,  we blog away into the ether to our heart’s content  -all well and good if that’s your schtick – but for the business minded, growth savvy blogger the long game of growing readership is a slow burn process.

Growing a readership is the holy grail. We write, we promote the posts on Facebook, Twitter, G+, klaxon, ESP….whatever you need to do to get the eyes on the page – whichever way you slice it, the growth of stats is a slow burn thing and takes time, effort, graft, and a lot of patience (and coffee). Fear not –  there are some tips and tricks that will help you.

There are SO many posts about the best ways to do this. A quick “how to get more readers for your blog” Google  search will show up hundreds. This is just my take, my experience, and my viewpoint. Take it or leave it, but I  hope you find my two penn’orth useful. Read More >

Twitter rage + ego = unfollow

Posted on: Wednesday, April 11, 2012

Untitled #57

You have got to admire some people for their balls. The sheer size of ‘em.

My observation through the social media lense is that Twitter appears to be breeding a small army of people whose public declaration of their own brilliance fills their timeline, clogs up my feed and makes me rant.

Of course, I unfollow, but not before my goat has been had.

I am all about confidence, and all for supporting other entrepreneurs who make their way in this arrid self employed landscape. I think the minor point that gets my preverbial is that the skills being tooted on the trumpet of self proclamation just aren’t in evidence at all…yet people seem to be biting.

Why?

Either standards have changed and work that is below par is now acceptable, or we really are influenced by what people say of themselves. I tweet, therefore I am. That kind of thing.

Are we really that easily led that by saying  ”I am a great designer/writer/dancer/*insert random here* we can be accepted as such? Is it true that being so confident and overt makes people believe us?

Other Twitter-induced rage includes smug lifestyle tweets, anything using the word “nom” and public displays of ignorance (PDI).

If you have had twitter rage recently I would love to know.

Even if it’s me ;)

Creative Crush: David Kirkby

Posted on: Friday, March 23, 2012

Creative Crush

Welcome to today’s Creative Crush David Kirkby, a very talented musician and designer/illustrator who has just released his “Film” collection of “instantly iconic” prints.  

Read More >

Fashion goes social

Posted on: Tuesday, March 20, 2012

Social media has an influence on so many ways in which we live our lives that it is perhaps no surprise that fashion itself is now a tradable commodity in our über- connected living.

Californian-based fashion brand Volga Verdi, is pioneering an innovative idea which offers customers discounts depending on their reach and social network size.

Volga Verdi is an independent, contemporary fashion brand from which  specialises in “superbright clothing design and manufacturing”. It was founded 2 years ago by a visionary graphic designer,  Peter Green, and conceived as a source of bright, progressive fashion forward pieces for “people with an urge for movement, evolvement, or anybody else looking to escape from greyness and plunge into vibrant color joy.”

The label is inviting customers  to help them advertise their brand using their social network reach and offers a tiered discount scheme covering  Facebook, Twitter, Google+, Tumblr, Lookbook.nu, Foursquare and others. The incentive scheme requires a customer to actively promote the brand by a like, tweet or other, and depending on the number of followers a user has the percentage of discount is varied.

This is a concept with potentially huge connotations for the way we consumer goods; by tapping into the social aspect of purchases as well as the group buying power already so successful with companies such as Groupon, Living Social and Gumtree, the power of the social media reach for both customer and brand benefit is enormous.

As the brand says, “Volga Verdi is not just a clothing company — it is an art-oriented enterprise, a vehicle-brand for exploration and experiments in creative and socially important fields.”

Have you seen other brands offering a similar discount system? How might this affect the way we read social media actions if we are possibly accepting discounts for our actions?


Related Posts Plugin for WordPress, Blogger...

Theme by Blogmilk   Coded by Brandi Bernoskie