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How to write blogs (the deconstructed way)

If you have ever stared down a blank WordPress post editor with fear, or procrastinated like a pro in lieu of writing a post for your biz, this is for you.  After all, we all need a kickstart sometimes. Swipe it, Evernote it, bookmark it, edit it, or simply discard. This is a is a quick, deconstructed overview on how to write blogs for business that can get you going when the grey matter needs a re-start.

10 MINUTE (1)

Let’s go

In this intro, make a punchy overview of your intention in your own tone of voice that your readers have come to know and love. Maybe pose a question, use humour, and definitely make them want to read more. If you have a keyword in mind, make sure you use it here (and in the title).

Pull out a one liner, in a larger text? It makes us read on…

Use a narrative from your experience that is easy to relate to, and that makes you more approachable and authentic. Tell your story in a way that gives a glimpse of your life, your accessibility (within your personal boundaries), and that enhances your ability to be authentic and someone to trust. Links to your instagram account give us images to see behind the scenes and make you easier to relate to.

Adding a quote here breaks up the text and gives authority and context.

Now you have our attention, remind us of the value you are adding in this post. Give extra bumper value to one post by linking back to older ones, hence keeping it brief and scannable but also providing a shit load of reading on one, brief, place.

Make it all easy to digest, scan and action by breaking the next part into actionable/digestible steps and pull out the key parts.

1. First example of your awesome idea and valuable content

How does it work? What do we need to know? (NOTE: this point can also be made into an image for Pinterest and instagram).

 

2. Second example of your awesome idea and valuable content

As with before, this is a great, easy to read and scan point which can be collated, along with the above point, in a board of visuals on Pinterest for extra blog boost juice.

 

3. Third example of your awesome idea and valuable content

Now you have a blog post, pull out points for visual social media and images you can also use on Facebook + Twitter to garner attention and shares.

 

Now, round up your points with a “pull-it-all-together” statement, and consider adding a tweetable to help spread the post, such as:

I just deconstructed a biz blog post with @dexdiva

Sign off, remind us of your brilliant product or service that we can learn even MORE from, and invite discussion in the comments below.

BOOM.

Whilst, of course, your own posts will be unique to you and not formulaic it can sometimes really help to just get started.

Need some more ideas? Here is some advice on producing content, here are some blogging hacks to get posts done quickly, 6 business blog ideas for you here, and if procrastination is the problem here are two ways to get over it here and here.

Let me know if this helps, and of course do grab your spot in my Blogging for Business Bootcamp for lifelong access to my tech tips and content workouts to get your biz blog on track.

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Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
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