On Monday 15th November, the guys over at StyleShake.com are launching their first ever online Live Chat at lunch styling session.

Styleshake is a pretty innovative site already; it has a following of celeb fans like  the gorgeous DVO and Holly Branson who love to click away and design their very own outfit from something like 15 million possible combinations of fabric, shape and colour. Styleshake taps into a demand for the ability to design online and for the finished result to be made up and sent out to you, the consumer-turned designer, within 10 days of creation. It is a web portal firmly immersed in the digital world where autonomy rules, results are immediate  and interaction is paramount.

Styleshake takes their offering one step further next Monday by collaborating with Fashion and Beauty Expert Ian B, who comes with a star studded CV of working with the likes of Rachel Stevens, Alexandra Burke and The Saturday’s. During the 2 hour Live Chat at lunch session online, Ian will be available to help advise you on style trends, what and how to wear shapes that suit you and pretty much anything you wish to know from his fashionista grey matter archive.

The Live Chat session is indicative of how the Digital Generation (Generation D) like to interact. Most members of the age bracket from 15-28 are multitaskers when online, chatting in various applications in different tabs, watching TV when online, and listening to music from You Tube and Spotify when doing all the above. Adding a live chat with a designer into the mix means that the accesssabilty is there to talk to the experts on a one to one basis, in a similar way that we have become used to engaging with key figures on Twitter in a more personal and accessible way.

We are now able to buy online for most goods, with fashion being no exception. Members of Generation D lose interest very quickly if an item is unavailable or too expensive, we are used to searching for deals and getting the best price available all at the click of a mouse. There is also the rising trend for “hauling”, whereby shoppers share their wares online via You Tube, the contemporary equivalent to show and tell with a mate, but the reach is now global.

The net has opened up fashion as it has any other sector; the ability to design as well as order online is a key differentiating factor in the offering of Styleshake. The power is in the hands of the designer and this is a smart move to give access to the experts as an additional benefit.

Where will online fashion designing take us next? Watch out for self designed bags, shoes, personalised fabrics? It’s all possible.

In the meantime, get online, talk to Ian B and have go at Styleshake. It may just unleash your inner fashion diva, darling.

Image via StyleShake.com

This post originally appeared on Bitch Buzz published Wednesday 10th November 2010.