Branding & Your Blog
Your blog, if you have a personal or business blog, is your online mirror of your personality. So are your tweets, Facebook updates, G+ updates and Instagram pics.
Think carefully how you want to present yourself online, and the image you wish to portray to your audience as it grows.
Of course, as you grow and evolve so will your blog and your brand; this is only natural and you can tweak and change your branding as you go, but be mindful of your blog tone of voice and what you want to communicate.
Some tips on blog branding:
- Take some time to sit and think about who you are, what you want your blog to be, what you want it to portray, and how you want to be perceived. This goes as much for business blogs as it does for personal/lifestyle blogs.
- Consider separating your blog Facebook page and your personal one; keep your fan page distinct from your family and friends communication.
- Blog branding will affect everything from the way that you write to the images you use, the style of blog design and your social media updates.
- Look at other bloggers whose sites you admire – can you pinpoint what makes their brand successful? What can you learn from their examples and apply the theory to your blogging.
Have a great week, and let me know how you get on.
Want more blog tips? Sign up top right for my free e book and these bad boys come directly to you. This is an archived one as I am away on hols. Lazy? No. Efficient? Yes…
Earlier this week I wrote a post on building a career with a chronic illness, a subject that is huge in my life. It had an enormous response, and inspired my to pen an e-book which is currently in the making, and also to contact other ladies willing to share their stories and coping techniques. I am thrilled to introduce you today to the lovely Sam Sparrow – we met last year at one of my Cherry Sorbet workshops and is part of the amazing crew I am proud to call my friends. Beautiful, ambitious, clever, stylish and like a whirlwind of creativity, Sam too has some demons to grapple with. Over to you, hun…
On the face of it, I’m a healthy happy 29 year old with a 9-5 job. Peel away what you see on the surface, and what you actually get is a 29 year old with a busy job, a myriad of outside of work interests and a chronic illness known as endometriosis. It is the condition that no one knows about on the outside – and that makes functioning that little bit tougher. Read More >
I am delighted to have a post featured on the fabulous ProBlogger site today: 10 ways to stay creative for multi blog authors. I would urge you to read the original post on the site here, and to brose ProBlogger if you don’t already do so – it is a fantastic resource for bloggers.
I have also prepared an e-book version of the content for you to download and refer to, and I am thrilled to offer it to you for free! Just sign up in the box on the right hand side of this page and the link will be emailed to you automiatically.