What Would Jo Gifford Do? Well, It’s THIS….

One of the most amazing things to emerge from the last year has been the emergence of the “what would Jo Gifford do?” meme.

(I know, right?!)

Time and again, in the community groups of my programmes, in mentoring calls and via email, I have been told that channelling the inner Jo Gifford has become a “thing”.

What an honour, from this incredible position of working with glorious people,


For some time now, I have shared my tips and knowledge in working smarter, content creation, and building a business.

I have talked and taught how to work less and do more, how to find your flow and feed your own creative well in order for ideas to emerge and for remarkable content to emerge.


Everything I bring to my business and those of people who hang with me, comes from my background as a designer, manager, copywriter, lecturer, and content creator.

Of course, as you all know, they are also tempered with the life of a self employed Mum with chronic illnesses.


My ideas on blogging go far beyond the scope of putting words on the WordPress editor.



My “thang” is about creating a body of work to re-purpose, re-cycle, up-cycle, hustle, teach and test.


It’s creating products from content.


Everything I have taught so far, from the practise of doing something new each day, to finding your flow, working smarter and up-cycling content to fledgling products is part of a process I feel is unique to me.

It’s a collection of activities that feel personally Jo, that are tried, tested and loved through blog posts, programmes, opt-ins and mentoring.


It’s a set of processes that form the whole, the Jo Gifford approach.

It’s my power moves to get creative, contribute content, and build your business with authenticity and authority.


The set of processes has incredible impact and value when taught as a whole.

The resulting changes of the business and life of solopreneurs who implement what I teach have been huge – and long may that continue.


As I begin to brand the “What would Jo Gifford do” process, I am excited.

By packaging up the knowledge and processes that underpin the programmes and products I have already put out to the world, I know I can do so much more and reach more awesome entrepreneurs.


I have plans, people.

The “what would Jo Gifford do” question will be increasingly easier to answer.

It’s the ignition of brilliance.

Let the Brilliance Ignition Process begin.

What to do when you think you are useless as an entrepreneur

Sometimes, running your own business can be a crazy roller coaster ride and frankly,  we just want to get off.

Whilst the life of an entrepreneur is rewarding, fulfilling, self-directed, ever-evolving and limitless financially, it is also full of challenges – not least, the challenge of the mindset.

Doubt kicks in and the vision can seem so far away.

The thing with business – and particularly online business –  is that by sticking our heads above the trenches we are vulnerable. That vulnerability comes from potential criticism (a sure sign of growth, by the way); it comes from a financial vulnerability (what if no-one buys my stuff?!) and it comes from a place of self validation.

Working alone as a solopreneur means there are no pats on the back after an awesome brainstorm, no validation from colleagues on that amazing piece of coverage you just got, and no certainty of pay at the end of the month, either.

I will be honest here.  I have had more days than I care to tell you sobbing into my chocolate (always dark, always Green and Blacks), worrying about my next step and convincing myself I am useless.

10 MINUTE (6)

It’s not that I don’t think I am valuable and capable, I do.

It’s that sometimes maintaining the mindset of a successful entrepreneur can be challenging, especially when one’s value is not always reflected in that there bank account.

There is  HUGE amount to be said here on manifesting money, the size of your income being the size of your faith and all that awesome stuff; I am not the expert in financial abundance and manifestation, so I adore the work of Denise Duffield Thomas whose bootcamp helps me deal with that stuff.

I think that self belief and the journey towards long term success in every form is a personal pilgrimage and inner voyage to unblock limiting beliefs.

Each of us will come at it from a different perspective and personal history, and we each have our own obstacles to deal with.

Whilst inner work is a personal exploration on many levels there are some practical actions to take when the meltdown hits. In that moment of self-doubt, in those dark times of wanting to throw it all in there are some simeple steps you can take to get back on your saddle with confidence.

1. Look back and see how far you have come

Take a moment to reflect just how far you have come. Think about what you would tell yourself now if you were starting out, and consider just how much you have learned.

Experience is vital, and it just can’t be hacked.


2. Re-find your flow and re-connect with your brilliance

Let me shout out to the awesome Brandy Morris, my partner in implementation for kicking up the butt on this one (even very early in the morning in Canada whilst I am in afternoon GMT meltdown).

What can you do, right now, that reminds you of who you are and what you do best?

Can you record a podcast, create a blog post, brainstorm a new offering, or jump onto Skype with a client?

Whatever it is, re-connect with what you do best and that self belief will kick back in. I promise.

2. Remember that everyone starts somewhere.

Of course that phrase “don’t compare your beginning to someone elses’s middle” is good to remember, but I like to look back at some of the big guns before they hit the top (jump here to have a nosey).

See? Don’t you feel better now?


3. Get out

Stepping away from the machine is an absolute must at times like this.

There is nothing worse than staring at the computer, willing sales to happen and smearing your screen with tears, tissues and ice cream residue.

I need to send a grateful nod to my awesome coach Judith Morgan on this one, who guided me to get out.

Go off and do something else, something wonderful, nature, drive, walk, swim, sleep, meditate, play with the minis etc., and expect your miracle to turn up while you are gone. Judith Morgan

Every time I step away and just let stuff happen it works. I come back to an inbox of sales, new enquiries, or a random connection that I could never have imagined. The universe works in mysterious ways and we need to let go to let it rock that stuff out.

4. Tap it out

I adore EFT, and turn to it whenever I feel overwhelmed, under confident or just generally crappy. There are some brilliant resources on You Tube  (Brad Yates is an excellent place to start), so get tapping, clearing and unblocking.

Tap on whatever you are feeling in that moment. My scripts tend to be along the lines of :

“Even though I will never be successful, I completely love, honour and respect myself”;

“Even though I am useless I completely love, honour and respect myself”;

“Even though I don’t know what I am doing”……and so on.

It’s not for everyone but hey, it might be worth a go.


5. Ground yourself with people who love you for YOU

When you feel like an utter failure, call in your support team of family and friends for a beer/coffee/pep talk. These people know you for who you are, love everything about you and don’t care if you haven’t sold out your latest programme.

Get real, remind yourself that life goes on outside of business, and re-connect with people.


6. Connect with people who understand

Whenever these moments hit, I love to head over to a rant (or a rambling over share) in my mastermind groups and let it all out. Sharing that emotion and standing in that self doubt makes it easier to see it for what it is – a passing feeling.


7. Store your love letters

Storing glowing testimonials, messages of thanks and appreciation in Evernote or similar creates an easy way to dive in and remind yourself how much people have appreciated your work and skills in the past.

Have a sift through and remind yourself of your awesomeness. It works wonders.

I also have a daily recurring task in my To Doist (I am cheating on my Bullet Journal at the moment) which says “Remind yourself you are awesome, and charge your worth”. It helps.

I am kicking my doubt to the curb with @dexdiva

How do you deal with doubt as an entrepeneur? Who, or what, do you turn to?

Let’s have it in the discussion below!

Stay super – because you ARE super.

jo gifford





P.S feel free to stick this blog post in my face the next time I have a wobble.

Twitter rage + ego = unfollow

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You have got to admire some people for their balls. The sheer size of ’em.

My observation through the social media lense is that Twitter appears to be breeding a small army of people whose public declaration of their own brilliance fills their timeline, clogs up my feed and makes me rant.

Of course, I unfollow, but not before my goat has been had.

I am all about confidence, and all for supporting other entrepreneurs who make their way in this arrid self employed landscape. I think the minor point that gets my preverbial is that the skills being tooted on the trumpet of self proclamation just aren’t in evidence at all…yet people seem to be biting.


Either standards have changed and work that is below par is now acceptable, or we really are influenced by what people say of themselves. I tweet, therefore I am. That kind of thing.

Are we really that easily led that by saying  “I am a great designer/writer/dancer/*insert random here* we can be accepted as such? Is it true that being so confident and overt makes people believe us?

Other Twitter-induced rage includes smug lifestyle tweets, anything using the word “nom” and public displays of ignorance (PDI).

If you have had twitter rage recently I would love to know.

Even if it’s me 😉

Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
Work with me, Shop with me, and Chat with me!