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The Green Eyed Monster: Intimidation, Jealousy + Your Biz

When I was a little girl I loved reading The Garden Gang books.

If you were a 70’s/80’s child like me you may remember them too, check them out>>

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The stories were simple tales about a group of garden vegetables who hung out, and they were published by Ladybird.

Even back then, at the age of 6 or 7, I was aware that the little girl who wrote them had achieved something I hadn’t yet.

The face of Jayne Fisher smiled at me on the back cover of these books, and that feeling of green eyed monster stirred somewhere in my psyche.

She had published a book. Not just one, but a WHOLE SERIES!

And what I had I done, eh? Psssht.

 

As it happens, I did start my first business at the age of 8, but still, I had been outdone.  Jayne Fisher and her smug smile had the upper hand.

This feeling of being out done, of not being good enough is something we as entrepreneurs come up against during our journey.

I will admit I have felt the pangs of jealousy too, despite my own successful business, and it’s part of being human and ambitious I think.

 

Doubt will come and niggle.

You might feel useless.

You might stay playing small instead of spreading your wings and risking failure.

 

The online communities in which I frequent has had a buzz around the INCREDIBLE recent launch success of the lovely Kimra Luna; so much so, in fact, that a blog post was doing the rounds to dispel the myths (and jealous glances) around her launch.

Intrigued to hear how others feel about watching our peers rise to the top, I reached out to some Divas and Dudes for their thoughts:

“Not afraid to admit that yes I get insanely jealous sometimes! It’s nothing to do with the person in question but more that I see them doing something I know I could EASILY teach myself so I start to think – why not me? I should be making good money like that etc etc. I usually end up paralysed by fear of being called a copycat if I offer my own take on the same type of product and that’s where I usually get caught. I think it’s just learning to accept that the higher you position yourself you’ll always get haters and as long as what I’m offering is authentically me then that’s all that matters.”
Anon

“Seeing others succeed gives me hope that I can get there too. Although, I have to admit, sometimes it can be challenging to avoid the green-eyed monster around those people that seem to have the perfect life, with opportunities with seemingly no effort. But those entrepreneurs that acknowledge their struggles and come out on top anyway? They are my inspiration. ”
Daire Paddy Openwaydesigns.com

“I definitely get the biz green monster, but I realise that any kind of jealously is because someone else’s achievements are pressing on one of my issues if that makes sense! Usually when I feel jealous it’s because I’m missing something in my biz, or because I’m not confident enough in what I’m doing. Something that has really helped me is focusing on my own version of success, often I find myself getting the green monster for things that I wouldn’t even want in reality!”
Anon

“I do, [get the green eyed monster],  but I see it as a positive thing as it helps me to focus on my goals by reaffirming what it is that I want to achieve and I celebrate those successes as real examples of what is possible. I do have to be measured about it though, as sometimes it can all lead to a bit of overwhelm in terms of a crisis in confidence and feelings of am I good enough.”
Nicola  www.bellenoirloves.com

“Nope. I get the OMGosh, that is so fantastics!!!! It fuels the fire to know that with the right perseverance, talent, desire, and tenacity to succeed, this online marketing world absolutely works!” Anon

“Of course I get green-eyed about others’ success from time to time. Anyone says that they don’t, at least for a second or two, is in denial at best, and possibly delusional. It’s a natural, human emotion, and there’s no need to suppress it. Suppressing and denying so-called “bad” emotions is rampant in the women business communities, and it’s keeping us all down. Just say, “Hello, Old Friend, where can we go from here?” and use it to inspire your own success.  I’m currently in a group where most people make several million dollars a year. In fact, I make the LEAST of anyone in the room. We all openly talk about both rooting for one another and occasionally getting a smidge jealous. We know it’s part of human nature. We laugh about it, cry about it, and hug one another through it together. And then we all go out to do and be the very best that we can be. ”
Michelle Amethyst Mahoney,  Spiritual Badass

” I am so happy when I see a fellow entrepreneur succeed, for I am confident about my own ability to make my biz work for me.” Anon

So, do you ever feel the burn of the green eyes? Do you have the Garden Gang gripes about being pipped to the post?

Here is my advice:

– Remember that everyone starts somewhere (even the biggies).

– If it’s really an issue for you, just get out of groups/emails for a bit and revel in your own awesome creations.

– Talk it out with your coach/mentor/mastermind group.

– Use the success of another to make you realise that’s possible, and re-focus your energy and attention towards YOUR biz.

 

Let’s lose the intimidation and jealousy and rock on with your own story.

Remember, YOU ARE ENOUGH.

 

I am enough. Losing the green eyed monster with @dexdiva

 

Stay Super,

josignature

 

11 super smart business blogging hacks that will rock your world and your wallet

pppst! no time to read? No worries, scroll on down to my Soundcloud sonic boom at that there bottom of the post. Also, you can highlight any text from this page and tweet it, DO IT!

Running a small biz means two things can often be short at times – those old favourites time and money.

Blogging for your biz is an essential part of your thang (and if it isn’t, it should be, folks!), so if the idea of finding time to blog is a little…

 

…here are some handy blogging hacks + tips to rock your online world, make blogging + time your bitches whilst keeping your budgets (+ sanity!) in check.

1. Use Fancy Hands for research

Outsource your research for your blog post to Fancy Hands, and you have immediate access to a whole army of virtual assistants to help you, usually within the hour. Ask them to ping you a Google Doc of references + resources, then step in to draft a post around quotes from resources. Add your personal magic for authenticity and style, and you will find a job is much much easier.

You may also like: Smart + Savvy tech in 31 days: Fancy Hands

 

2. Dictate to Evernote

Do you find it easier to flow when you are speaking?Have loads of ideas when you are out + about?

Boom, this is for you: dictate a blog post straight into the mobile app of Evernote and see your words transcribed immediately. How amazing is that? Sure, you will need to dip into the synced version of your app on your desktop and make some changes ( like I am doing right now on this post), but you can get a blog post DOWN in less than 5 minutes.

Alternatively, you can dictate into Evernote directly to your desktop computer,  save the audio file + send it to be transcribed over on Fiverr.

You may also like: How I use Evernote

 

3. Crowdsource a social discussion, baby!

Crowd source some opinions on Twitter and Facebook;  ask a question,  gauge the responses and embed those responses in the post (aka make your followers write your blogs for you. Muahahahaha).

Invite discussion by linking back to the original users when you pimp your posts, and they will also share with their peeps, a cunning plan to not only create a debate but also to reach more eyeballs. BAM!

 

4. Use smart research + roll up some great material to share in a link post

Use our buddy IFTTT to flow some lovely content straight to your swipe files, or stalk your Twitter lists for awesome posts from your niche/sector. Collate some key posts that you love and you know your audience will too;  use these posts in a bumper roundup information link pack post, and share via your social media (just like my Links of Love).

Tag the original content creators when you share, and see your post go wide whilst giving your audience fab reading fodder.

You may also like: 5 research hacks + tips for writers

 

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5. Hire me! (muahahahaha)

Hire me for an espresso express blog boost to brainstorm three months of banging content ideas to keep your blog (+ your clients!) super happy.

Combine with earlier steps –  send to Fancy Hands to get some extra research links,  dictate into Evernote it and have your post written as you talk. Sweet.

 

6. Client interviews

Interview a few lovely clients and invite them to talk about their experience with you on Skype. Record the calls (I use Call Recorder for Skype), and you then have some options; you could embed the calls as a YouTube video, upload the audio to Sound Cloud, or have them transcribed on Fiverr.

Making a post from testimonials gives you sales fodder, true connection and endorsements, credibility, and of course blog content!

 

7. Speak Pipe Q&A

Install Speak Pipe and invite your audience to record their opinions and questions on a subject or topic. Send the audio for transcription on Fiverr and add your magic on the blog post to showcase your expertise in between the quotes.

Share it on social media and invite everybody who participated in the post for a bumper readership round up.

You may also like: Blogging tips – a secret source of expertise

 

8. Guest post slots

Offer a guest post slots for super smart content creation; open up some slots for other biz bloggers who would add value to your audience and who would also benefit from meeting your peeps online. Win win!

 

9. List.ly

Use List.ly  to create a list of resources + products your audience will love. Embed the list as a post and BOOM. You are done.

10. Slideshare hit + run research

Raid Slideshare for some topic ideas that your audience would love, such as relevant themes, topics or news + add your personal spin for the magic.

For extra points, make slides of your new post and re-upload to Slideshare to get some more blog link juice. Niiiiiiice…..

 

11. News quotes + pundits

Grab a news article or post relevant to your niche as it flies around the web.  Quote the article, add  some embedded  tweets of reactions,  and add your magic in between the comments to showcase your authority, knowledge and superstardom.

I just got down with some some biz blog hacks from Diva

So there you have it! Some quick fire tips to make blogging for your biz a breeze.

Have you tried any of these tips? Share your posts in the comments below if you try some of the hacks out.

Love and loose leaf paper,

jo gifford

 

 

 

 

 

P.S // If you missed the first round of my all new Blogging for Business Bootcamp: Blog Boost Juice for a Supercharged Biz, stay tuned for the next round by signing up to my list (and get a pass to an awesome private Facebook group while you are at it).

What the f*** should you blog about anyway? + cheat sheets for biz

pssst! Don’t want to read all this? I have a sonic boom for you to listen to instead at the bottom. Also, you can automatically tweet anything from this post by highlighting the text – give it a try:)

So, feel like you have nothing to say on your biz blog?

Is time doing that thing where it runs out the door without you noticing a whole day has gone?

You are not alone.

If you ever feel frozen, bamboozled, and totally godamn STUCK for something to blog about, help is at hand *swings by on Tarzan rope*.

Maybe you think there is NOTHING TO SAY about your business (if so, why are you in business?!)

Maybe you think there is SO MUCH TO SAY and don’t know what your clients would want to hear.

Does it all feel a bit..

I hear both points of view SO often among my clients and community, and I feel your pain. It’s hard to run a business, to do all the shit you need to do, to keep those plates spinning as well as adding a blog to the mix.

It’s time to get this blogging content ogre under control. Ready for some cheats?

1. Blog less + promote more

This is the one that lets you off the hook. Blog less, and promote more is the mantra for busy business owners, and something I wrote about back in the Help I don’t have time to blog series.

So, even one post a month (break it down into 15 minutes a week if that still feels too much as a task) will be better than nothing. Over a year that’s still 12 posts of content that you can re-air and share, and pull out quotes from to make lovely visuals.

You may also like:
Help! I don’t have time to blog Part 1
Help! I don’t have time to blog Part 2
Help! I don’t have time to blog Part 3

 

2. Link posts are super valuable to your audience

Link posts of valuable content are the time starved biz blogger’s goldmine. One of my most popular posts, Creative self-employment round up + download was super popular because it was a bumper edition of posts for super added value.

People like extra bang for their time buck, and they looooove convenience. So, round-up some useful links (hint, they don’t even have to be YOURS), and you have a post ready to rock.

 

3. Think in stories

Think about what your ideal client wants to hear, what content would they find valuable to read and come to you for? How can you showcase your awesomeness in a story?

Weave some narrative into a post around what you do, and you have an engaging story that is human, authentic, shareable, and rockin’.

(check out the AWESOME Ash from The Middle Finger Project for more on this).

 

4. Think around the service/products you offer

Sure, we need to know ultimately what you do and what you sell, but think around that for a moment. Consider client profiles, the story of your product(s), behind the scenes type posts, informative how to’s and added value blog series; opinion pieces, discussion pieces and the like.

There is SO much more to blog about that you realise.

 

5. Swipe it, baby!

When you see a blog title or whole post that you really love, swipe it, baby! I use Evernote to grab examples of posts that rock – you can then interrogate what works, why it works, and use your cheeky swipe files as brain juice fodder for your next posts.

 

6. Cheat!

So, you are really, super stuck for ideas? Cheat!There are some really handy blog post title generators that may help get your grey matter into gear.

Here are a couple that may help:

http://www.hubspot.com/blog-topic-generator 

http://tweakyourbiz.com/tools/title-generator/

So, what really bugs you in thinking of idea for your blog? What gets your procrastinating like a plant watering, house hoovering fiend? Let us know in the comments below.

jo gifford

 

 

 

 

 

P.S I am running a beta group for my new service, Blogging for Business Bootcamp, with trés limited spaces. Want in? Here ya go >>

Where is the ooh, the ahh, the la la la? + why customer service rocks

pssst! Don’t want to read all this? I have a sonic boom for you to listen to instead at the bottom. Also, you can automatically tweet anything from this post by highlighting the text – give it a try:)

Buying stuff should be an amazing experience.

The whole process from start to finish, from enquiry to handover should rock, make you tingle with anticipation and, most of all, it should make you feel SPECIAL.

In short, buying stuff should make you feel like queen for the day (crown optional, although often found in Casa Diva).*

If you aren’t offering your clients and customers that experience, that feeling of wanting to come back for more, well, you suck. Sorry.

Ok, so it’s fine to throw it out there, but what does feeling special actually look like? How is that emotion triggered, what makes buying so much fun? Let’s dive into this and see which elements can take a sales experience from “meh” to “aw yeeeeeah!”: Read more

Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
Work with me, Shop with me, and Chat with me!

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