Entries Tagged as 'Bitch Buzz'

GOSH – Extreme Art Eyeliners

Posted on: Monday, November 29, 2010

GOSH Extreme Art Vibrant Eyeliners

By Jo Gifford
This week’s review is dedicated to one of my favourite ever make up ranges – the Extreme Art liquid eyeliner by Danish cosmetics company GOSH. 

I discovered these little lovelies last year when, as part of my make up regime as a new mum of twins, my make up bag had to have products which were quick, effective and still fun (I didn’t lose my sense of colour and style when I joined the mother club – I hope).

The GOSH Extreme Art eyeliners come in 12 gloriously vibrant shades, my two current staples being the Metallic Brown and Extreme Art 9, a gorgeous bright cyan colour. I love these little sticks of colourful wonder for a number of reasons; they make it super easy to immediately add a striking element to your make up in double quick time, they don’t crumble or dry during the day for that attractive flaky look, they last for aaaaaages (I still have my very first purchase and use it regularly a year later), and they always, without fail, draw comments from admirers.

So, what’s the deal? As liquid eyeliners the Extreme Art range is really easy to apply as the consistency is thick enough to paint with without going clumpy. The brush is slim to enable you to build up as much as you like coverage wise;  I use mine as a liquid liner for the top of my lids, but of course there is scope for so much more as these are  for use on both face and body. The more creative among you may like to use beneath the bottom lashes, or to create an illustrative graphic look – as fantasy make up tools they are ideal as the ability to paint is made easy by the texture of the liquid and the slim brush.

They dry very quickly and have super staying power; you need to watch out for blinking before your handy work has set as you may end up with a stubborn line in the wrong place. They are easy, gorgeous, effective and such a brilliant addition to a make up bag I would be lost without mine. I use the metallic bronze for an every day look or work meetings with a slightly funky edge, the cyan shade when I need to stand out a little more or I am feeling expressive, and the green gold glitter to accentuate the inner corner of the eye or to use alone for a subtle effect.

Jo Gifford in GOSH's Extreme Art Eyeliner

They are waterproof so you will need a good make up remover to remove your creations at the end of the day. I use Mary Kay’s Oil-Free make up remover which is amazing, or some almond oil works well too.

Personally I would recommend owning two or three Extreme Art liners. They last for so long it’s an easy investment to make for a quick and stunning make up look when you need to look fabulous in next to no time, and having a few colours to hand means most outfits can be matched with striking make up easily.

Let me know if you try and buy, and if you are a fan like me!

GOSH is currently available at Superdrug stores throughout the UK.

Mary Kay products are available online or through lovely consultants like mine; Karen Varey can help you choose the right products for you and explain what works.

This post originally appeared on Bitch Buzz.

“Mumpreneur” musings

Posted on: Friday, November 19, 2010

I am an Entrepreneur, NOT a “Mumpreneur”

By Jo Gifford

The other morning in the shower I was interrupted in my reveries of ablution by the world mumpreneur. This is not a word I use, engage with often, or thought I had an opinion about. Until now.

I am a mum. I am an entrepreneur. I run my own design, editorial and trends business, undertake freelance writing and run several blogs. That morning as I took the only spare 5 minutes available to get clean with the twins propped up by CBeebies the word mumpreneur embedded itself in my brain and really, I mean really bugged me.

There is something about the term that is so very, I don’t know – tea and cake. As if being a female, no matter what we have achieved in a life before wobbly tummies and utter exhaustion, is all meaningless tosh compared to the data entry we can do  in our spare time whilst baby sleeps, or the cakes we can bake for the W.I in between ironing shirts for The Man. To me there is an air of “that’s nice dear, do some typing about the baby groups” about the term that, quite frankly, gets on my gravity-challenged tits.

Don’t get me wrong – I am thrilled that mums who work get some support and recognition, it is bloody hard work trying to balance everything. No one warned me at the NCT group how tiredness sends you utterly mental, that in the early days you slump on the floor wishing the hours away for someone to come and help you so you can get some god damn sleep, yet still managing to somehow work, run a business, brief colleagues, make sure there is dinner. There is, without a doubt, a balance to be had in holding down some kind of job and looking after children, and self employment is a fabulous route to be the boss of your own time and to enable flexibility in managing a home and family.

As a mother of 17 month old twin girls I am still in the fairly recent identity mash-up period of adjusting to the ecstasy of motherhood and the acceptance that I am not the only one in my life to consider when I have flights of fancy. I have Responsibilities. Trips to town for meetings require military style planning of childcare, pick ups, overlaps, schedules.

Of course it is all worth it, my daughters are the very core of my being, the lights of my life for whom I exist and the source of immeasurable happiness I never believed possible, But does that mean I need to park my BA, my MA, my years of career experience at the door to sew Cath Kidston baby bags on Etsy?

I will concede at this stage, dear reader, that in my acceptance of my new combined role as Banana Feeder and Business Woman I have found pleasure in baking, cooking and other taboo mummy activities. I have managed to find creativity in the domestic tasks at home, I am an avid reader of interior and baking blogs with a wishlist on Pinterest of gorgeous kitchen appliances, and I have found a new affinity with Radio 4.

I still don’t iron and I hate housework with a passion but you know, we have progress. I may do the nursery run in trackies before sticking on the slap and networking at a beauty launch or meeting with clients and it’s all part of the juggling act, the Edward de Bono 6 thinking hats with less aplomb and more dry shampoo involved.

There are a lot of resources out there for mums wishing to start their own businesses and I am all for it. Mumpreneur.co.uk is one such source of advice for start up mums, and I do totally understand the need to realise that self employment for mothers is a different kettle of fish to other folk.

We are dealing with people who may have lost confidence on maternity leave, who may be struggling with post natal depression, or who wish to spend more time with their children and be in charge of their own careers. On the days I have Skype meetings in PJ’s or am too tired to communicate with human beings I thank my lucky stars I am the boss. And I am the boss, the One in Charge. Which is why I somehow find “mumpreneur” too fluffy, too patronizing.

Or maybe that’s just my hormones. I am a woman after all. If only I could make up my mind.

This post originally appeared on Bitch Buzz.

Cowshed Living on Bitch Buzz

Posted on: Thursday, November 18, 2010

Cowshed Living’s “Lifestyle Essentials” Range

By Jo Gifford
This month sees the online launch of Cowshed Living , the “lifestyle essentials” range from the guys behind the Spas at Shoreditch, Soho and Babington House.

If a weekend at Babington isn’t quite in the budget (yet) you can still get a slice of Cowshed life with a Babington Gown, or  treat yourself to a non -budget busting Cowshed Leather Make-up Bag  (pictured above) at £36.00, a collaboration with ethical accessory gurus NV Calcutta.

There is more than a hint of the Queens Park Yummy Mummy  - not many ladies I know would fork out £149 for a baby cashmere set – but at the other end of the scale are plenty of totally tempting goodies that are more than justifiable on a spending spree.

A Cowshed flight bag for make up is a mere £3.50, no-one has to know you long to be on the guest list at Shoreditch House and constantly harrass the membership board over your credentials. £3.50 buys you a nod of appreciation at Heathrow, and respect down the gym, I’ll be damned.

The Lounge Wear is a personal favourite, and if I have my way would be the uniform of choice for the next few months of sofa in-situ hibernation. Prices are from £24 and are by Alternative Apparel.
Cowshed Living Loungewear
Cowshed Living Loungewear
The Christmas wishlist item for me, however,  has to be a Cowshed Mood Notebook. Just look at them. In a range of delicious colours they each correspond to a Cowshed Mood and are made from the finest Italian leather cowhide. Pink or purple please Santa, either is fine.
Cowshed Living Notebooks
So there you have it. Cowshed comes to the home and a bit of clever brand extension means we can all have slice of members club life. Hanging at home has never been so chic.

Cowshed Living products are available to purchase in Cowshed Spas and Shops, and online at www.cowshedonline.com from 8th November 2010.

Cowshed Skincare, Bath & Body and Maternity & Baby ranges are also stocked in over 100 stores across the UK and Europe including John Lewis, Harvey Nichols, Liberty & Selfridges, as well as Cowshed Spas in the US.

This post originally appeared on Bitch Buzz published 11/11/2010.
Read more: http://style.bitchbuzz.com/cowshed-livings-lifestyle-essentials-range.html#ixzz14yxHl5S6

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