As a solopreneur, you need to be on the cutting edge of all that is new with social media and online marketing.
Periscope is just that; the hottest, newest app in the online world. Big name companies are already jumping on the Periscope band wagon, and for good reason.
This guide will fill you in on exactly what Periscope is, how it works and how you can use it as a tool to propel your business forward.
What is Periscope?
Periscope is a live video streaming app which was developed by Joe Bernstein and Kayvon Beykpour, and purchased in March of this year for $100 million bucks by Twitter.
Due to the fact that Periscope was purchased by Twitter, the services of the app are available through Twitter, along with the app itself.
Users of the app are able to control the privacy settings by setting a video to be public, or limiting it to viewers such as families or friends. Like Instagram, viewers of videos can also send “hearts” to the broadcaster by tapping on the video. On the app, under the people tab, there is a “Most Loved” list that shows users who have received the most hearts during a real-live broadcast.
How to use it
Periscope’s primary purpose is to watch other’s broadcasts, or broadcast your own videos.
Here is how to use the app:
To start using this app, you’ll first need to download it from the iOS App Store or the Google App Store and open the app.
If you are new to the app, you will be asked to sign in with your Twitter username and password.
Keep in mind that you’ll be able to choose a different name than your Twitter username.
When you have logged in, you’ll be invited to join users or people that you may know. Then, you’ll have the option to enable notifications to keep up with those that you follow.
After that, Periscope will direct you to the main screen that displays a menu bar on the bottom.
The interface of the app is easy to use, with the main focus being the menu bar at the bottom of the app. There are three tabs.
- Watch (titled as the first tab) shows broadcasts from those you follow and featured broadcasts.
- Broadcast (second tab) lets you broadcast live
- People (third tab) is where you search for people you may want to follow.
Underneath the People tab, you can touch the top-right corner to access your profile. You’ll be able to add a description about yourself, view followers and access settings.
To start broadcasting, tap the Broadcast tab in the middle. Keep your broadcast titles descriptive, but short and clickable. When you start broadcasting, you will have the option of sharing your location and choosing if you would like the broadcast private or public. You’ll also have the option of controlling who can comment.
If you want even more viewers, share the broadcast on Twitter. With Periscope, you’ll also have the option to save the broadcast for later. To end the broadcast, swipe downward and click “Stop Broadcasting.”
Want to see what your friends are streaming? Start by clicking on a live video broadcast. Give others feedback on the video by tapping “Say Something” on the bottom to send a message. Double tapping the screen will send the user a “heart.” If you want to exit the chat, tap the person icon on the bottom. This will also show you the location of the broadcaster. You’ll have the option to share the broadcast and see who else is viewing it.
Now you have the basics of how to use Periscope, let’s look at who is using it already and in what ways.
Big Brands Using Periscope
Periscope has already piqued the attention of big names in several industries. These brands are testing out the app’s possibilities for boosting sales and engaging customers. So what companies are hopping on the Periscope bandwagon and how are they using the app? Take a look:
Mountain Dew started using the app to create short videos, such as one titled “Stop by to say what’s up.” It is a short clip that shows the girl spelling “Swag” on a chalkboard next to a table loaded with branded hats and t-shirts.
Spotify uses the app to post behind-the-scenes videos with members of various bands, such as Conor O’Briend from the Villagers. Even though Periscope is relatively new, this live stream racked up 382 viewers. After it was broadcast, it was replayed 99 times and earned 255 hearts.
DKNY social account gives viewers the chance to look into their fashion closet. Since other fashion brands use Instagram, Twitter and Facebook, it’s likely that they will start using Periscope as well.
Red Bull is known for being one of the first companies to start using social media platforms and they were quick to jump on the Periscope bandwagon. The company uses the app to live stream events and push out social media content via the app.
JCPenney has become one of the latest retailers to join the world of Periscope. Recently, they hosted a live Q&A session with Eva Longoria.
So why are these are companies using the Periscope app and how it can it benefit your business?
Ideas for Marketing with Periscope
If you are still scratching your head on how to use Periscope for your business, here are a few marketing opportunities and how they can benefit your biz.
Tell Live Stories
Smart brands realise that they want customers to be part of their story. They want to engage in customers to be included, asked and consulted to help grow their business.
Use the live streaming available on Periscope to tell these stories.
Q and A Sessions
Many brands know that customers are hungry for interactions. Successful companies are embracing live streaming to run Q & A sessions on a regular basis to grow their audience – you may have caught some of my recent Q&S’ this week, which have been great fun and really popular.
If you have a new product, update or even service launching, then use Periscope to broadcast this new change. This will help with the support questions and gives customers more faith in your brand.
New Product Demos
When you launch a new product, you’re bound to get bombarded with questions. Get ahead of the game by showing your customers the new product and how it works.
Think of Periscope as the most efficient way to release a press release. What’s better than getting news right when it is happening?
Not only can customers watch your video as it streams live, they can watch it again later. This gives the opportunity for the video to go viral. Twitter gives your followers the opportunity to retweet the videos to expand your audience.
When you live stream, you’re giving your customers the opportunity to give you live feedback. When you consider that your audience is worldwide, this is invaluable. Listen to what people are saying and give people what they want.
These are actions solopreneurs can take to market using Periscope, but what about other people broadcasting about your business?
What Periscope Means for Business
The ability for anyone in the world to instantly stream videos, allows for a new level of transparency in regards to customer experiences. Consider the following points about what Periscope might mean for your business.
Live feeds of customer experiences
One peek into the app and you’ll notice that users are streaming videos of attractions, hot spots and service-oriented shops. This kind of streaming can make your business one of the busiest spots in town. Chances are, customers will soon be streaming live visits of your business. What if you’re a stylist and someone broadcasts their service with you in the salon? Think of the value that holds, especially if she leaves looking better than ever.
Since your customers are doing all the work for you, this is essentially free advertising. Not only does it get the word out about your business, but it gives you the opportunity to wow your guest and make an impression to hundreds of people. You won’t pay a penny for it, either.
Broadcasting both good and bad experiences
Keep in mind that this type of advertising can be good or bad. Have an upset customer waiting in line for too long? This can be trouble if he starts streaming to Periscope to broadcast his unpleasant experience. On the other hand, it could turn into a positive experience if you do what you can to make the customer happy and they broadcast that experience.
Tips to Using Periscope
The release of video streaming apps such as Periscope has created a huge surge in live streaming. Since this is new technology, chances are you are new to using and streaming Periscope. When getting started using the app, here are a few helpful things to know…
While it is hard to know the best time for streaming to get you the most views, there are ways to get your audience engaged. Since you can use Twitter to advertise a live stream, take the time to pay attention to when your Twitter audience is most engaged. Even though it is a live streaming, the app will also store your video for 24 hours so those that missed the initial stream, will be able to view it afterward. Keep the length of the streams short as well.
Attention Grabbing Title
When your video is stacked up against the others, it’s often your title that will help set you apart. Keep the title straightforward, yet add exclusive elements that will entice the viewers. If you really want to reel people in, use something unique or even weird.
Reach a Wide Audience
To reach the biggest audience possible, share the broadcast and location on Twitter. You’ll reach more people this way and having the video on Twitter gives it a longer tail strategy.
Respond To Comments Live
One of the best things about Periscope is that users are able to ask those streaming questions and get real time answers. If you see questions, take the time to respond and acknowledge these comments out loud during the broadcast. This engages conversation and makes your customers feel like they are having a two-way conversation.
Future Predictions for Periscope
So what does using Periscope mean for the future of businesses and even social media in general? While this technology is relatively new, it is having a huge impact in people’s everyday lives. It is definitely the future of social media marketing and here are my predictions:
Social Media Marketing Will Be Transformed
As Instagram became popular, companies began to learn just how valuable sharing images can be for a business. Marketers jumped on this trend as a new way to interact with their customers. Now, this will evolve into live video.
Brands Will Get Closer To Their customers
Because live streaming puts businesses in direct contact with their customers, this will help to develop a stronger relationship between the two. Live streaming creates a sense of emergency, as customers know that they only have a short amount of time to view a video.
Richer Customer Insights
Comments coming from customers are unedited. This gives you the chance to ask customers about their experience and views on a product or service, allowing for greater insights.
Cultivate Brand Identity
Using Periscope to live stream marketing videos takes the stress from cultivating your brand identity. Because Periscope was purchased by Twitter, you are able to stream directly to those followers instead of trying to build a new following through Periscope.
You now have a way to engage live stream videos that contain props, humour and even unique characters to engage with your customers.
Are you convinced of the importance of using Periscope yet? If not, here are a few things to consider:
- The Twitter analytics tool called Topsy estimated that Periscope created 51,000 tweets the day it was launched and collected nearly 111,000 mentions the following month it was created.
- When Spotify jumped on the trend and broadcasted a live interview with the Irish indie folk band the Villagers, they amassed 382 real time viewers and received 1,534 hearts.
The amount of Periscope users may not be comparable to Instagram or Facebook users yet, but there are more users signing up every day.
Get on the bandwagon and start broadcasting to grow your business.
Just hanging out at the office or the shop all day? Doesn’t matter.
Put a face on your brand and let people get to know you.
Live streaming video is the next big thing.
Have you started ‘scoping yet?
Whose broadcasts are you enjoying? Don’t forget, you can jump on for my live broadcasts and Q&A’s – follow me @dexdiva.
For those of you on my free Brilliance Ignition Power Moves Mastermind, this counts as your daily content creation too – boom!