The Work You Do Isn’t What You Think It Is

So you do the work. But what is it?

Most days of the week I work from home in the morning, then jump on my bike, podcast in ears, and cycle to work in a lovely local café/bar.

Photo on 15-07-2016 at 12.00

The manager is a gorgeous soul (shout out to Amanda).

People are drawn to her and her huge smile, welcoming energy, and she always has time to chat.

Whether it’s the old guys who come in for a cup of tea every Monday and Friday on market days, the old lady who comes in daily all by herself for a cappuccino, the entrepreneurs like me who come in for some human interaction, or the Mums with small peeps in tow who come for a caffeine injection, it’s a place to call home for that part of the day.

Amanda recently said on Facebook that she thinks her real job is to light up people’s days.

And it is.

Sure, the nuts and bolts of it is ordering food and drink stock, sorting out the rota and timetables, managing staff, all that stuff…

But the REAL work? It’s being there for people.

I am a huge believer that the WORK is not the work.

So yes, I am all about helping people ignite their brilliance and get their message out to the world, but what does that DO?

It brings inspiration. Power. Confidence. Strength. Opportunities.

Most people, whether they are Killer Content Academy members, or 1:1 clients, all say the same thing – the overwhelm has gone.

There is confidence and excitement. And THAT’s powerful.

So, here is what I would love to know, what is the REAL work of YOUR work? What is the underlying magic that you create?

Hop on over to our Facebook group, and share what comes up for you as you think about this.

There is no right or wrong. No judgements.
No gold stars being handed out. Just insights.

Those insights can also fuel the way you talk to your clients, your audience, your peeps, even yourself.
I can’t wait to hear what your magic is (then go and tell the world!)

To your continued magical awesomeness,

josignature

Chatting with Shari Teigman

I’ve been chatting with the ADORABLE Shari Teigman.

We talked playground hustle (yeah baby, I’ve always had it!), health issues and Type A tendencies in our musings through my particular journey. We all get to our HERE in a different way. Some choose the path, some fall onto it and some of us get a little shove from the big U.

It’s PERFECT – Now What To Do With it?

The online world is PERFECT for me. I just had to try out a few things to find out exactly what I was supposed to be doing in it! (Actually, that’s a work in progress – ask my team.) And I think that’s true for a lot of people.

I love being a hustle partner in crime, and seeing my clients explode into their own special Brilliance makes my flippin day! Shari is just the same, we could have been separated at birth (except she got the States and I got a country village in the UK). So talking about helping our clients realise that they ALREADY have all the pieces, and showing them how to put them together was so.much.fun.

And also anyone who says this:

being creative is a state of mind, not an activity

will always be on my Christmas list.

Crazy, Crazy World

Amazingly we also found time to discuss the crazy brain and world of an entrepreneur. The ups, downs and bits in between. I’ve got some advice for the 2 problems which ALL entrepreneurs have – either not enough ideas or too many ideas!

You can listen here:

Creative Soul Lab

You can find Shari in all her sparkle making glory here, and the podcast on iTunes here.

We talked about my Brilliance Ignition Process which you can find here – jump right in, and I’ll see you there, darling one!

Stay in your Brilliance lane,

jo gifford

20 Killer Content Re-Purposing Ideas Your VA Can Handle Right Now

Killer content is a key business builder.

 

killer content

Killer content is the secret weapon for list building, launching, getting super famous online, and building the business (and life) you dreamt of.

Content takes time to create.

Time that you don’t have, as a badass, biz-running, solopreneur.

 

Stay in your brilliance lane, and use this checklist to have your content work harder for you.

    1. Pull out quotes from your recent blog post and create images from them in Canva. (bonus points for using Canva for Work)
    2. Schedule the quotes and images to your social media channels.
    3. Pin the quotes to Pinterest, and make sure your URL is referenced. (check out these for an example).
    4. Add the images to Latergramm.me
    5. Pull out key quotes and make them tweetables using Click To Tweet keeor CoSchedule within the blog post.
    6. Add some quotes into your article from key influencers in your niche. When the article goes live, tag them on social media.
    7. Make a Slideshare deck of key points using Google Sheets, Keynote or Powerpoint. (note: stuck for formats? Creative Market has you covered, or hire a designer. Canva for Work also has your back here, too.)
    8. Have the Slideshare deck narrated by a voice over artist on Fiverr, and upload on YouTube.
    9. Add the video to your Facebook fan page as a native video (these bad boys automatically play – hello, traction!)
    10. Re-format your ideas as a list, and add to List.ly.
    11. Add the List.ly back into your blog as a post. (like this one)
    12. Round up your posts with a similar theme, and publish them as a bumper post round-up pack (like this one).
    13. Got some great posts along a theme or category? Have your VA compile them as an ebook, and you now have a lead magnet/opt-in, bumper value content in a whole new, convenient, format. (check out this one on Raving Fans as an example).
    14. Go infographic baby! Fiverr has some great sellers who can make your content easily to digest, pin, and share, ask your VA (or FancyHands to research, then get it done!)
    15. Have a hunt around your old posts. Have you got more to say on a topic now? Have your VA add in your new thoughts, and re-publish as a new post, the 2.0 version.
    16. Look for your popular, evergreen posts on your blog or your guest posts. Have your VA call out on social media for comment and thoughts. Add them into a new, shiny, revised post, and you have a brand new blog (with go faster, social sharing stripes).
    17. A lengthy post might work well as an email nurture series. Re-purpose it as a 3-5 day sequence to warm up your lovely list.
    18. Re-write a post and submit to another publication.
    19. Add your post to your Linked In Pulse blog for extra traction, SEO juice and, of course, new peeps to find you.
    20. Bonus one (as you need to be involved here), but narrate your blog post and have your VA add it to SoundCloud, to a podcast stream, and/or back onto your post.

 

BOOM!

I’d love to know which of these you try – let me know in the comments below.

 

Click to download this list as a PDF + share with your VA

Pin for later

 

You may also like:

What to outsource and what not to

4 reasons to outsource before you really need to

How I grew my podcast to over 100k downloads in just 20 minutes a week

50 things I did this year to ramp up my life and business

Stay Brilliant,

jo gifford

The Road To Solopreneur Success

road to solopreneur success

Success is whatever you deem it to be.

As a solopreneurs, we might all have very different definitions of “making it”.

It might be:

  • your first 10k month,
  • your first media write up,
  • your first sell out e-course;

Whatever it is, it is likely to be deeply personal.

Whatever your definition is, make the realisation of them tangible, enjoyable, and trackable to celebrate each moment as you pass them.

My Ideas

For me, my goals as a solopreneur were always to love what I do, to inspire others, to make life better for my family financially, and to teach my daughters about the power of self-employment for women.

Beyond those, on a very practical level, I wanted to build a career for myself that allowed for my family, for my health issues, and for my personal development as a human being.

I can certainly say I achieved those goals, and seek to deepen them daily.

I was a childhood entrepreneur, with a colourful, multi-passionate and multi-directional portfolio career that followed. The experience of going solo is something I am proud of, and I treasure the experiences that I collect along the way.

What story can you tell yourself about your life and biz today?
Tell, it, speak it, live it! Jo Gifford – Hustlin’ Heroes

My Goals

When I started out, success meant quitting the 9-5 and having my own freedom.

My next goal was to make enough to pay the rent and to feed myself sufficiently well (yep, being an entrepreneur can make and break you!).

Next up, my goal was to travel more, working as I went, and to enjoy the flexibility of my new freedom based lifestyle.

My goals along the way have been to increase my readers and audience, to be featured on certain sites, to become talked about, respected, and well known as a leader in my field.

As each day, week, month and year passes, my goals change as do my definitions of success.

My aims on the vision board change regularly, as I reach new levels of my own version of success. My financial goals become higher as I become comfortable with more clients and products, a bigger audience, more opportunities for collaboration, and a higher profile.

The life of an entrepreneur evolves at 4 times the speed of a “normal” person.
Who wants to be normal? Jo Gifford – Hustlin’ Heroes

Risk and Growth

As my goals become larger with more challenges, risks and exposure, there is more scope for failure and vulnerability as I progress. Embracing those risks, in your own time, brings growth.

My goals for success are always linked to my goals for myself as a person – after all, mindset and the choices we make are at the heart of everything we do in life, which applies to business in every sense.

  • It takes guts to go solo.
  • It take courage to be visible, to put your soul and your name on the line as you make your living.
  • It takes daily habits, actions, choices and failures to have success.
  • It takes continued learning, mentors, masterminds, resilience, investments, highs, lows and everything in between to continue on this road.

Going solo and making it – whatever that might mean to you – always requires that you love what you do enough to keep learning, growing, and rebuilding yourself after each failure.

It means igniting your own brilliance, committing daily to being the best self you can be, and to keep on truckin’.

A dream starts with a challenge.
Where is your challenge today? Now, go find the dream. Jo Gifford – Hustlin’ Heroes

 

Solopreneur Success Bundle

This post is part of the blog tour for One Woman Shop’s Solopreneur Success Bundle, a roundup of e-courses, e-books, and subscriptions designed to help you succeed in all aspects of your solopreneur biz. Your chance to grab over $1,500 in products at just $99 is only here from September 14-18th learn more and get yours now!

Episode #23: What To Do When You Feel Useless As A Solopreneur

When you feel useless as a solopreneur

Hi everyone, it’s Jo Gifford here, and this is episode 23 of Work Smarter, Dream Bigger, Live Brighter.

Today we’re going to be talking all about what to do when it all feels useless as a solopreneur.

I’m sure this is something that many of you will have been through and will have experienced, I know I certainly have.

It’s part of the entrepreneurial journey which I wanted to dive into this morning, and this is my first ever time of recording the podcast as a Google Hangout.

I’m doing a live Google Hangout On Air to record the podcast and so this morning I’m sharing that broadcast to welcome comments and feedback and just as a kind of experiment! You can find the recording at the bottom of this blog too – if you prefer to watch than read!

What to do when it all feels a bit useless?

Not so long ago, probably about a year ago, just before my business kind of exploded to the next level, I really had this feeling an awful lot, that feeling where everything’s useless, it feels like everyone is doing so much better than you and you feel like you’ll never get there. It’s something I know lots of my community feel and I’m sure lots of you guys out there on your entrepreneurial journey will either have felt or might be feeling right now.

That feeling can really hold you back, but it’s also one to embrace and to learn how to move forward with and learn what to do so that next time that rocks up, you can deal with it!

 

The Why

First of all, let’s look at reasons why you might be feeling useless as an entrepreneur.
One of the first things is the comparison trap. I mentioned earlier that we look at other people and we’re thinking, “oh, it’s fine for them, they’re doing so well, or how come she can do it and I haven’t done it yet?”

That comparison trap is negative for a couple of reasons.

    • It’s negative because you’re projecting a vision of what the person, that company, that brand is experiencing when you don’t know the full details of what they’ve done to build their business, of how they’ve got there and all that sort of stuff.
    • It also reflects on you, in that you don’t believe that you can get there, and mindset is just so much a part of our journey as an entrepreneur.

 

To try and keep yourself believing that you can do it is part of the battle, and it’s a really huge part of it.

I’m not saying that every day you’re going to wake up full of zing and knowing that you’ve got it in the bag and it’s all going to be awesome and you can totally do this because we’re human, and it’s important to remember that part of the human experience is that sometimes we can just feel a bit crap about stuff, especially as a solopreneur.

Rejection

If you’re being really visible all the time and if you’re putting yourself out there, you’re hustling, you’re creating products, you’re putting yourself on the line in a really public way, if you feel or perceive rejection or failure, that can be really tough and it can be such a personal feeling. It’s something that you can really take to heart.

 

The Comparison Trap

So the comparison trap is one thing that can make you feel useless, so try and stay out of that mindset where you’re comparing yourself to other people.

 

Sleepytime

Another reason is tiredness, pure and simple.

As entrepreneurs we’re running our own businesses and often our brains don’t switch off and we’re in it all the time, aren’t we?

We’re brainstorming, we’re thinking about things, we’re doing all the stuff behind the scenes, we’re doing the podcasts, the blogs, the content creation, the marketing, the admin and emails.

Until you build your team, you’re doing a lot of it yourself, so tiredness is really common. Not only are you doing the actual work, client work or building your stuff behind the scenes, but you’re doing the rest of it as well.

Tiredness can really make you feel as if everything’s going a bit wrong, and I am terrible for this one.

Quite often I’ll reach a stage, and I’ll be honest, guys, it happened at the weekend, where I was crying and thinking, what’s going on? I have a real pity party for one and I’m really kind of wondering what’s going on, what shall I do, shall I go back to having a proper job, all this kind of stuff, and actually it’s usually just tiredness.

If I go and have a little chill for a while, I’m fine, so you need to take yourself out of that zone of feeling really ground down and feeling like you’re grinding in your business, like you haven’t got enough time for anything else.

You need to have a balanced life, a space away from your business in order to be as awesome in it as you need to, and also most of us have become solopreneurs and entrepreneurs because we want to have a better work/life balance, and I’m sure lots of you guys have as well.

Keeping the balance

We want to have a better relationship between life away from work and life at work, because actually usually, if it’s our own business, it’s something that we love to do, we just can’t get enough of, and especially if you’re doing it right, you’re sharing your personal gifts with the world, and that’s something you love doing.

We want to keep that balance, we want to keep that mindfulness going on about having enough space away from the screen, having enough space with other human beings, and this is something that we’ve been talking about a lot in the Brilliance Ignition Mastermind, which is a free mastermind.

There’s an option to upgrade to get all the printables and to get more bonus audios and videos, but it’s a free four week mastermind all about igniting your brilliance and using creative thinking in business.

A huge part of the creative process in business is to enable the space to happen, so you need to have space for your ideas, you need to step away from the noise to be able to let your genius shine through. Sometimes if you’re feeling overwhelm and tiredness it’s because you’re in it too much and need to get out, and that can mean an hour away from the noise.

Be brave and maybe take a couple of days away from social media, see how you feel about that. Maybe you could even outsource if you’re at the stage where you have a VA or someone to help you. Maybe you could outsource your inbox for a few days and get used to not having your emails flowing in to you, get used to stepping away from social media just a bit, and I promise you, guys, the world will not fall in! It will all be fine!

Finding Space

Just to find that space really helps you to tune into yourself and what you really want to be doing and it keeps you back on track. It also works as part of the creative thinking process, so we have that space for what we call illumination, those Eureka moments.

I’m sure you guys have noticed if you’re ever in the shower or out having a run and you’re switched off from everything, that’s when your best moments happen and your ideas often rock up. You can actually help that process by building in space, and part of that is to listen to your body and listen to your mindset.

If your negative talk is occurring a lot more often, if you feel like you can’t cope and it’s all feeling too much, step back a little bit. It often doesn’t take as long as you think, because usually when you’re in that zone you feel as if you’re so busy and you can’t possibly step away because what’s going to happen, well, actually, you’re not working effectively if you are in that zone.

I’m telling myself as well as you guys, because I used to reach that stage, and as my business grows and grows there’ll be more learning curves to have, and I know people above me who have been doing this longer than me who still have that stage and it’s something that you just have to learn.

Say a year ago, I was having this feeling, this zone, probably every week I’d feel completely useless, everything’s rubbish, I’m never going to get there, then as I learnt to work with that feeling and to know that things are getting better, to know that I’ve been working really hard and I’ve just got to take a break, I know now that that is part of the journey, so now when it happens, I can usually turn it around fairly quickly.

Here’s what I do

I usually step away, I’ll grab a rest, I’ll watch a film, I’ll go and have a walk, I’ll do some artwork, I’ll just chill and perhaps watch something awful on Netflix.

Often if I’m feeling really in that negative mindset or comparison trap I’ll use EFT which is Emotional Freedom Technique.

For those of you who don’t know it, it’s a great one to look up, and I know that Denise Duffield Thomas is a great fan of this. I’m part of her Lucky Bitch Bootcamp and you can check that out on my affiliate link.
She goes through a lot of the benefits of using EFT to get rid of your mindset and money blocks around success, because a lot of the reasons why we have mindset and money blocks is because often we’re reaching a new level of success and visibility.

Upper Limits

I know myself whenever I’ve reached a new level, perhaps I’ve gained a whole new audience, perhaps I’m launching a new product, perhaps I’ve become even more visible and it’s feeling a little bit more uncomfortable, that next level can bring with it what we call the upper limit problems. I would urge you to read The Big Leap by the amazing Gay Hendricks where he talks about the upper limit problem.

It’s almost as if energetically your system has been programmed you to allow a certain level of success, and when you reach that, you’re really stretching yourself and you perhaps don’t believe the next level is possible. It’s almost like you’ve reached your own glass ceiling, so to move beyond that you have to change your mindset and allow yourself to believe that you can go further.

Upper limit problems can manifest as all sorts of things, as tiredness, as overwhelm, as illness, all sorts of things, so often this kind of feeling that you’re completely useless can really just be part of growth. It’s all part of reaching your next level of success, and so often it’s an indicator that you’re doing really well, so it’s worth bringing that into the mix.

What YOU Can Do

Let’s also think about what we can do when it all feels completely useless. As you would imagine, I wrote a blog post on it a while ago, and this one I think really hit some chords with lots of people.

So we’ve talked about finding some space, stepping away from the noise, finding space to be creative and brilliant and to just step back. A lot of it is just not having judgements, so I say find some space to be brilliant, but that can immediately make you feel like, aargh, I need to go away and be amazing. You don’t, you just need to be, you just need to hide away from the screen, from social media, from expectations, from your own mind for a little while and just let yourself be you.

This is one thing that I talk about in my blog post – which I’ll leave in the show notes below – is that sometimes you just need to reconnect with people who have no idea what you do in this online business world, people who don’t care what you do, who don’t care whether your launch has been successful or whether you’ve had x amount of open rates or whether your funnel was working properly, just people who love you for who you are.

That to me means connecting with my kids, particularly, with the mini divas. They don’t care whether my launch has worked or not, they just care that I’m mummy and that I’m hanging out with them. I can connect with my friends, friends who don’t know anything about my business, or kind of know about it, but don’t really mind and have known me for years and years and know who Jo really is. That is really important to me, it’s really grounding.

Who can you be with and connect with and hang out with who loves you unconditionally for who you are, whether or not you’ve made six figures in a month?
Who can you hang out with that can just boost you for being you? Help you re-find your flow, find some space, reconnect with your brilliance, look back and see how far you’ve come!

This is a really important point. Often we’re looking forward all the time which is great because we’re manifesting, we’re visualising, we’re working towards something, but look back and see how far you’ve come.

When I did this just the other week, I was having a moment and I spoke to my mastermind buddy and good friend, Tara Newman – and you guys must check her out – we were talking and she was like, Jo, you’ve increased your business ten times in a year. I was like, oh yeah, that’s actually really good. Tara really had to show me that this time last year I would have been really envious of myself right now. My audience has grown ten times, my sales have grown ten times, literally everything has grown ten times, and because I’m still looking to the future, I kind of couldn’t see that.

It’s important to look back and see how far you’ve come

Go through your notebooks from last year and maybe look at your goals from the years before and realise that you’ve actually come such a long way!

Remember that experience is vital and you just can’t hack it. This is a post that I wrote as well about how experience can’t be hacked. You can’t hack all those feelings, all those growth spurts personally and in business that you have as an entrepreneur. You can’t fast forward. You can learn from others, you can have coaching, you can have mentors. You can fast forward by taking on board learning and investing in yourself, but part of the journey is that your journey is bespoke to you, it’s unique, and you just can’t fast forward it.

Remember that everyone else starts from somewhere as well. All the people that you admire, Marie Forleo, Danielle LaPorte, Jonathan Fields and Denise DT, anybody who is an awesome entrepreneur who you really love, they’ve started off from somewhere, they’ve started off with a rubbish website, with no audience, not knowing how to do this stuff as well.

Everybody starts from somewhere Check out this post that shows you how awful their websites were when they started out. Actually, everyone really has to start from somewhere, so you are on your part of the journey and you can’t compare your middle to someone else’s end or someone who is further down the line, it just doesn’t work.

We talked about EFT as being something that can really help move along those feelings of failure, and another great person to turn to for EFT is Brad Yates. If you Google him or look him up on YouTube he has got so many scripts about tapping and clearing and unblocking negative thoughts around money, around success, around business, so have a look at Brad Yates and he will provide you with some scripts.

We’ve grounded ourselves with people who love us unconditionally, we’ve taken some time out, we’ve tapped it out, we’ve gone to be creative and we’ve made some space.

Build a Gang

Do also connect with people who do get it, who really understand, who really know what you’re working on, so build a little posse around you, which we talk in the Brilliance Ignition Mastermind as being your cluster of people who totally understand what you’re up to.

This might look like a mastermind buddy or two, it might be in your Facebook communities, it might be in offline networking events or it might be people who you talk to online. Whatever it is, people who know who you do, it should probably be your coach or your mentor, having these people are part of your team who really know what you’re about and can help you move on, is really, really important. They can be the ones to kick you up the butt and make things work a bit faster.

Feel the Love

Another really handy thing to do is to store your love letters and testimonials from clients and your audience, and I have a couple of ways of doing this.

I tend to paste any lovely comments and words of appreciation and thanks, either when people hit reply from a newsletter or they thank me for a programme or for a one to one session or something, I store those emails in Evernote which makes it really easy to dive in if I’m feeling really crappy and I feel completely useless and nothing’s working. I can pop in and see that so-and-so said last week that my hour session with them helped them unbelievably and they’re moving forward in their business, and I can really feel that, okay, that’s great, I do know my stuff.
Or maybe somebody from Blogging for Business Bootcamp has been writing about how their audience has doubled and their sales are coming in and they’ve actually built a whole business using their blog, and I’ll know that I’ve made a difference.

I also have a jar of awesome in which I write down things which I’m really proud of, really pleased with, any quotes that people have sent to me, and I fold it up in the jar and I can dip into it if I feel really, really rubbish.

Over To You

I would love to hear how you guys feel. I would love to hear how you have dealt with feeling useless as an entrepreneur.
Have you got any strategies to get over that awful feeling, have you discovered ways of coping with it? There are all sorts of ways that you can get your comments to me.

You can either email me, hello@dexterousdiva.co.uk you can tweet me @dexdiva using hashtag #episode23, you can leave me a comment below this podcast or you can find me on Facebook, facebook.com/dexdiva.

On the website, you will see a little icon on the right hand side which says ‘leave me a voicemail’ and you can go ahead and do just that and I will give you a shout out next week on the podcast with some comments.

I would love to hear how you get on when you feel useless as an entrepreneur. What do you do? Have you applied any of the strategies that I’ve been talking about here? How do you make it work for you in your business?
I record a podcast every Monday and it drops every Friday on iTunes, on Stitcher radio and on my site, so you’ll be able to listen to that then, but if you’ve been part of the hangout right now, you’ve seen it already! Until next week, have an awesome day and stay brilliant!

As promised here’s the video for those of you who like to watch!

 

Find the podcast on:
iTunes
Stitcher Radio
Podbean RSS feed (non iTunes)

Episode #22: The Scope for re-purposing Periscope in Content Creation

 

The Scope For Periscope In Content Creation

In this episode, I’m talking all about how you can use Periscope for content creation.


Hi everyone, it’s episode 22 of Work Smarter, Dream Bigger, Live Brighter, and I am, of course, Jo Gifford, the Dexterous Diva.

I’m thrilled to be back with another episode of my podcast, and this week I’m going to be talking about the scope for Periscope in content creation.

For those of you who listened to last week’s podcast all about using Periscope for solopreneurs, or looked at the material on my website including the complete guide for using Periscope as a solopreneur and the trends we would expect to see and how people are using it, this is a really big thing.

I’m completely hooked on this format for so many reasons, so just to recap, Periscope is a live video streaming app which allows you to point the camera from your smartphone at anything you like, anything you’re looking at – and of course that includes yourself – and you can broadcast live to an audience.

Because Periscope is linked with Twitter you have a native inbuilt following, and as soon as you start your live broadcast it goes straight out to your Twitter feed (obviously you have the option to turn that off!) and your followers whom you’ve probably built up over time.
People can hop straight onto your broadcast, and what is amazing about these broadcasts is that
you can jump on for a few minutes and add some immense value to your audience and to your followers by just being yourself.
You’re giving people an insight in real time to your life, so I’m going to do one straight after this podcast and talk about recording the podcast and what I’ve just done. It’s great that you can show insights from behind the scenes, you can

  • answer adhoc Q&As
  • you can do behind the scenes at events
  • you can do ‘how to’s
  • you can do all sorts of stuff, and people can ask you questions in real time

You’ll see there are little text updates on the app itself while you’re broadcasting, so you can respond live.

This is going to have a huge impact on so many businesses.

I think that whilst I love the format of Google Hangouts and webinars for the really structured and more planned approach, for me to be able to jump onto Periscope any time of day and speak to people, to answer questions and be involved and be the brand of Jo Gifford behind the scenes, is just such an amazing opportunity.

But What About After?

What I want to talk about a little bit in this episode is what you can do after you’ve done your live broadcast. After all this is a great way to broadcast live, but then what? The episodes and the broadcasts disappear after 24 hours on the native app itself, so after you’ve completed your live broadcast it doesn’t stay around.

You might be aware of the other work I do running the Blogging for Business Bootcamp, and it’s all about creating content for business, getting your message out to the world and really doing it in a smart way, so using time and social media effectively, setting up loads of blog and work hacks to get stuff done in less time, because after all as solopreneurs we’re juggling a lot of stuff.

This is really important for content creators to be able to make it fun and work in a way that works for you. 

That’s one of the main products I’m known for, and the other one I’m starting up is the process which underpins everything I’ve been doing so far, and it’s called The Brilliance Ignition process. If you hop over, you’ll find a free four week mastermind course and it’s all about how to keep your creative well full as a solopreneur, how to upcycle your content, how to take action and get clarity through content creation, right the way up to flexing your hustle muscle and adding creative thinking into your business.

In both Blogging for Business Bootcamp and Brilliance Ignition, creating content regularly is a theme that I really amp up.

That’s not to say that I think you should create a blog post or podcast every day or whatever it is, because these things take time. It takes me a week from recording my podcast to get the transcript done, to get the image done, to get it all set up on the blog and make sure we’ve scheduled everything.

What I do really advocate is doing small chunks of content creation on a daily basis so you can slice up a blog post or slice up planning your next batch of vlogs. By doing something every day, it kind of keeps your brain really attuned to help you get some clarity through what you’re doing. I like to think of it as an artist who practises sketching or life drawing every day.

As most visual artists know, whatever their field of work, if you’re keeping your eye in tune, it’s kind of like the building blocks to those amazing moments of brilliance that will occur in artwork, and the same is true of content creation. If we spend ten or 15 minutes every day creating some content, be it sitting down to write 200 words for a Facebook update or part of a blog post or, as we’re going to talk about in this case, hopping onto Periscope. Whatever you do on a regular basis helps your brain keep attuned to what you’re doing. It really helps you focus on what you’re passionate about, especially if you’re an entrepreneur leading others, as I am, as many others are.

It’s a great way to make sure that your message is getting clearer every time you sit down to create content. In the same way an artist might be doing life drawing to keep their eye in, regular content creation helps us to keep clarity, helps us to ignite these lurking ideas and helps us really get to the gold dust of the stuff.

What’s that got to do with Periscope?

Well, I have been creating a Periscope broadcast on pretty much a daily basis for the last couple of weeks, and this has shown me a number of things.

It’s shown me that people really respond to live interaction and it’s shown me that people love to be able to have shout-outs, to ask me questions live, to really guide the way that a conversation might go, and to see behind the scenes and get to know me as a person.

It’s still in a one to many format, but to bond with me on a slightly different level than perhaps reading a blog post or listening to this podcast. The great thing about that is that if I broadcast for maybe five or ten minutes every day for five days a week, that’s five broadcasts of five minutes, and this is interesting, because what you can do with each of these broadcasts is super exciting.

You can save your broadcast when it’s finished to the camera roll of your smartphone. There were some third party API driven web apps where you could still view your broadcast online but I’ve noticed that they’ve been taken down, so there may be more in the future, but for the moment let’s work with saving your broadcast to your phone.

So How Can You Use Your Scope?

From here you have a video and you can do several things with that video.
You can send it off to be transcribed and there are plenty of ways that you can do that. You can send it off to somebody on Fiverr, which is the way I first dabbled in getting transcriptions done. I now have a transcriptionist who is amazing and we have a Dropbox folder set up. I ping her a note whenever we’ve got a new file in there for her to transcribe and she pings it back in a couple of days.

So you can either find someone if you might be doing stuff regularly or just use Fiverr for adhoc jobs, but you can get that thing transcribed. With a transcript you can then edit that to be a blog post, so you’ve not only created content from your broadcast, but you now have the option to turn that into a blog post.

You can either keep it as one blog post which might make sense for you, or you might split it up. Say you’ve had people asking you different questions, you might want to split it up into different posts per question, so now you have more than one post from this one broadcast.

From that blog post you can make that into some kind of PDF slide viewing version of your broadcast, again you can have that done on Fiverr, you could do it yourself or you could ask your VA to do it if you have a team. You’ve now really condensed that information into text and into a slide, so you could upload that to SlideShare.

SlideShare is an amazing platform to really get your work seen and to drive new traffic back to your blog posts, and this has worked really well for me in the past. People love to use SlideShare as a platform to research and find new content that’s really helpful and it’s actually somewhere I dive into quite often if I’m doing research for blog posts or ebooks. To have content there is going to help people find your site, so upload it into SlideShare to find a whole new audience.

You could also use that slide presentation on LinkedIn, you can use it on Facebook and you can use it back on your blog. You can even pin it to Pinterest, so you’re spreading the same content out to different networks.

Let’s go even further!

You have a video from your Periscope and you can upload that to YouTube. The thing with Periscope is that the app format tends to have the video in the portrait setting as opposed to landscape so it’s not brilliant for YouTube, but the quick rough and ready aspect of it is fine and people accept that that’s how the app works.

You will now have a presence on one of the world’s biggest search engines a great way again to be populating your channel with video. You can also extract the audio from it and upload it to Soundcloud, so now you have an audio version of your Periscope.

And Further Still..

You can even have a collection of your audios and put them together as one long weekly podcast. You could put them together in Audacity or Garage Band, which is what I use, and suddenly you have a whole week’s worth of stuff from five minutes a day of doing your Periscopes.

Squeal!

Do you see how exciting this is, guys? I’m so excited about Periscope for content creation and for recycling that content, because I think you’re like me in that we’re really busy. We’ve got client work to do and lots of us have passive income products we’re creating or running AND we’ve got some VIP stuff behind the scenes.

Not Forgetting That…

We also want to get some life/work balance in here and have time off with our families and we want to be outside enjoying life. Most of us entrepreneurs do this because we want to have a better work/life balance, and content creation is something which I know really grinds people down sometimes. I get emails all the time from people who do my free blog challenge saying,

I don’t have time for this stuff, and how can I do this in a way that’s really time effective, I’m drowning in stuff to do!

By the way, if you haven’t done my blog challenge yet, it’s a ten day free resource which walks you through how to create content in really smart ways.

In the first email of the blog challenge I ask people to hit reply and tell me what they’re struggling with, and without fail all the time it’s things like, I’m struggling for time, Jo, I don’t know how to get content creation done in time! Using Periscope to re-purpose stuff is one way that we can make this new platform work really smartly for you.

Repurpose Content from PeriscopeDon’t forget that for each medium that you do, whether you’ve extracted audio from your video or you’ve turned it into YouTube, to SlideShare, you can then go even further. You can pull out quotes of stuff that you said on your Periscope, hop into Canva or PicMonkey or whatever it is that works for you and create a quote of that thing that you said, upload it to social media, use it on Instagram, use it on Twitter, use it on Facebook, use it on Pinterest and pin it. You can make that one five minute Periscope broadcast go such a long way!

If you’re creating it every day or even if you do it once a week, see how much you can get from this one thing which is already adding value to your followers, your clients and your audience by you being available live, and then you can re-purpose it and go really far with it. As we’ve already seen we’ve got a YouTube option, Soundcloud option, Pinterest, social media, SlideShare, all of this stuff, just from one five minute broadcast.

Over To You

I’d be really excited to hear how you guys have been using your Periscope broadcasts. Rather than letting them fall off the face of the planet when you’ve finished your broadcast, use them and get excited about how this can be a really clever way to create content in a really time efficient manner. Jump on for five minutes and then extract stuff and re-purpose it on your platforms.

If we look at all those possibilities I know that some people can feel really overwhelmed. This can sound like a lot to do, so just pick one thing and start off with that. Maybe the first thing you do is to get it transcribed and you have the actual text in front of you of your broadcast.

Even if you just pull some quotes out from that and turn them into imagery, that’s brilliant, you’ve made Periscope work harder for you already. Maybe next time you know you’re really confident with that so you might go ahead and pin it on Pinterest as well. Maybe you might then work on building it into a blog post, but guys, I’m so excited about how you can use Periscope.

You can even schedule some live stuff with your community work and build it in with programmes you’re doing, if that works for you.

Make it Work for You

For me, as most of you know, as someone who lives and works with a range of chronic health problems, I find the scheduled stuff really difficult. If I have a really big webinar booked or something where I need to be live, I try and keep those to a minimum, because for me, I can never be 100 per cent sure that I can be on my game and be completely with it and able to do what I know I need to do, which is why for me, podcasting really works well, blogging works well, having my courses out there working for me on a one to many format works really well.

Periscope works well because if I’m feeling good and I’m feeling fine, I can just jump on and I can serve people in that way, and then I can use that content and go further with it.

I would love to hear from you guys what you’ve seen out there of people re-purposing Periscopes. How have you been re-purposing Periscopes? What is inspiring you from this podcast and from my blog to take this content a little further? Even better than that, I would love for you to tweet me any blog posts you’ve done which have been upcycled Periscopes and I would love you either to tag me on Facebook at facebook.com/dexdiva or tweet me @dexdiva and of course you can follow me on Periscope @dexdiva.

I’m so excited to hear about what this might ignite for you and if it’s inspired your brilliance at all. Don’t forget there are a few free resources that you can jump onto, so I mentioned my blog challenge. There’s the Brilliance Ignition masterclass and also really get involved with what’s happening and keep your ears to the ground about how people are using the stuff. I’ll be here guiding you with new developments and new trends with Periscope as they unfold, and I would love to hear back from you.

As always, if you want to get in touch with me in the ways that I mentioned before, tweet me @dexdiva or on Facebook, facebook.com/dexdiva, and you can also leave me a voicemail. If you head on over to my website you’ll see a little tab on the right hand side, ‘send a voicemail’, and that voicemail comes directly to my inbox and I can pick up your question or feedback. I love hearing from you, so please feel free to drop me a line.

As always I’m really grateful that you’ve tuned in to my podcast. I’m recording every week and this will be dropping every Friday, so do make sure that you are subscribed on iTunes and you can also pick this up on my website, and all the show notes are there under each episode. I’m really grateful that you tuned in, have an awesome day, and if I have inspired you in any way to get scoping, do let me know.
End of transcript

The Green Eyed Monster: Intimidation, Jealousy + Your Biz

When I was a little girl I loved reading The Garden Gang books.

If you were a 70’s/80’s child like me you may remember them too, check them out>>

url

The stories were simple tales about a group of garden vegetables who hung out, and they were published by Ladybird.

Even back then, at the age of 6 or 7, I was aware that the little girl who wrote them had achieved something I hadn’t yet.

The face of Jayne Fisher smiled at me on the back cover of these books, and that feeling of green eyed monster stirred somewhere in my psyche.

She had published a book. Not just one, but a WHOLE SERIES!

And what I had I done, eh? Psssht.

 

As it happens, I did start my first business at the age of 8, but still, I had been outdone.  Jayne Fisher and her smug smile had the upper hand.

This feeling of being out done, of not being good enough is something we as entrepreneurs come up against during our journey.

I will admit I have felt the pangs of jealousy too, despite my own successful business, and it’s part of being human and ambitious I think.

 

Doubt will come and niggle.

You might feel useless.

You might stay playing small instead of spreading your wings and risking failure.

 

The online communities in which I frequent has had a buzz around the INCREDIBLE recent launch success of the lovely Kimra Luna; so much so, in fact, that a blog post was doing the rounds to dispel the myths (and jealous glances) around her launch.

Intrigued to hear how others feel about watching our peers rise to the top, I reached out to some Divas and Dudes for their thoughts:

“Not afraid to admit that yes I get insanely jealous sometimes! It’s nothing to do with the person in question but more that I see them doing something I know I could EASILY teach myself so I start to think – why not me? I should be making good money like that etc etc. I usually end up paralysed by fear of being called a copycat if I offer my own take on the same type of product and that’s where I usually get caught. I think it’s just learning to accept that the higher you position yourself you’ll always get haters and as long as what I’m offering is authentically me then that’s all that matters.”
Anon

“Seeing others succeed gives me hope that I can get there too. Although, I have to admit, sometimes it can be challenging to avoid the green-eyed monster around those people that seem to have the perfect life, with opportunities with seemingly no effort. But those entrepreneurs that acknowledge their struggles and come out on top anyway? They are my inspiration. ”
Daire Paddy Openwaydesigns.com

“I definitely get the biz green monster, but I realise that any kind of jealously is because someone else’s achievements are pressing on one of my issues if that makes sense! Usually when I feel jealous it’s because I’m missing something in my biz, or because I’m not confident enough in what I’m doing. Something that has really helped me is focusing on my own version of success, often I find myself getting the green monster for things that I wouldn’t even want in reality!”
Anon

“I do, [get the green eyed monster],  but I see it as a positive thing as it helps me to focus on my goals by reaffirming what it is that I want to achieve and I celebrate those successes as real examples of what is possible. I do have to be measured about it though, as sometimes it can all lead to a bit of overwhelm in terms of a crisis in confidence and feelings of am I good enough.”
Nicola  www.bellenoirloves.com

“Nope. I get the OMGosh, that is so fantastics!!!! It fuels the fire to know that with the right perseverance, talent, desire, and tenacity to succeed, this online marketing world absolutely works!” Anon

“Of course I get green-eyed about others’ success from time to time. Anyone says that they don’t, at least for a second or two, is in denial at best, and possibly delusional. It’s a natural, human emotion, and there’s no need to suppress it. Suppressing and denying so-called “bad” emotions is rampant in the women business communities, and it’s keeping us all down. Just say, “Hello, Old Friend, where can we go from here?” and use it to inspire your own success.  I’m currently in a group where most people make several million dollars a year. In fact, I make the LEAST of anyone in the room. We all openly talk about both rooting for one another and occasionally getting a smidge jealous. We know it’s part of human nature. We laugh about it, cry about it, and hug one another through it together. And then we all go out to do and be the very best that we can be. ”
Michelle Amethyst Mahoney,  Spiritual Badass

” I am so happy when I see a fellow entrepreneur succeed, for I am confident about my own ability to make my biz work for me.” Anon

So, do you ever feel the burn of the green eyes? Do you have the Garden Gang gripes about being pipped to the post?

Here is my advice:

– Remember that everyone starts somewhere (even the biggies).

– If it’s really an issue for you, just get out of groups/emails for a bit and revel in your own awesome creations.

– Talk it out with your coach/mentor/mastermind group.

– Use the success of another to make you realise that’s possible, and re-focus your energy and attention towards YOUR biz.

 

Let’s lose the intimidation and jealousy and rock on with your own story.

Remember, YOU ARE ENOUGH.

 

I am enough. Losing the green eyed monster with @dexdiva

 

Stay Super,

josignature

 

5 Things Your Business Wants You To Know

your business

Your business is a living, breathing, evolving beast.

It ebbs and flows.
It grows.
It thrives when you treat it well (and when you treat yourself well too).

Your business has some messages that you need to hear, and they happen to be sent by some of my favourite peeps.

Ready?
3. That feeling of overwhelm? Learn to embrace it for epic growth. Here’s how.
And lastly? Learn from the awesome people around you,
Thanks Ash, Gemma, Nathalie, Nisha + Laura.
Go get ’em, tiger.

josignature

 

 

 

Your USP Is Never What You Think

usp

USP, USP, b2b, c2c.

Blah blah blah – enough.

We know a business needs a USP.

(Unique Selling Point, for those not up to the gagometer with marketing lingo).

 

As a solopreneur, your USP is likely to be very different from that which initially appears.

*cue spooky music*

 

Ok, it;s not that sp0oky, to be fair.

Are you ready for the rocket science?

 

Your USP is….

YOU.

 

Yep.

 

Your way of thinking.

Your experiences in this life so far.

Your humour.

Your quirky traits.

Your subtle blend of colloquialisms and phrases.

Your brand.

 

Get it? It’s your you-ness.

 

Let’s take me for an example.

Sure, I teach Blogging for Business, and I do some done for you services.

But what are people really getting?

 

My 20 year career history in design and design management.

All the coaching I have ever had.

My lecturing experience.

My working smart tips and tricks and my humour.

My ability to brainstorm and get creative.

My sense of understanding that we can save more time and live more life by doing things smarter (and more creatively), and I know this because I am a working mum of two.

My ability to teach and inspire.

My own solopreneur journey.

My love of people and connections.

My global, free-spirited soul.

 

You get ME.

You get me??

So, what’s your USP? Who are you, and what do we get?

Share it with us.

 

Stay Super,

jo gifford

Dream Bigger: Stop Playing Small

This week the Big U has been sending me lots of messages (as she always does, but I seem to have picked up on these particularly).

The theme has been around self belief, dreaming bigger and not playing small.

dreambigger_playingsmall

The first message came in the (attractive) form of John Hamm; speaking on the Jonathan Ross show at the weekend, he was talking about all the shit jobs he took in Hollywood before hitting his lucky break.

The guy slept in cars as a homeless waiter, did runner jobs on film sets, and stayed in the game to be surrounded by the right people. A little like art imitating life (our Don Draper totally hustled his way to his Ad Exec position), Hamm hung in there. (repeat that last phrase to yourself, it’s quite soothing. As you were…)

You either suck that up and find another agent, or you go home and say you gave it a shot, but that’s the end of that. The last thing I wanted to be out here was one of those actors who’s 45 years old, with a tenuous grasp of their own reality, and not really working much. So I gave myself five years. I said, if I can’t get it going by the time I’m 30, I’m in the wrong place. And as soon as I said that, it’s like I started working right away. (via The Times)

He gave himself 5 years of hustle to hit the a home run of a great role, and it sounds like his dream really challenged his make or break ethic.  His “lucky” break was the result of taking action, of being there, doing it, and believing.

Next up, I watching a rockumentary about legendary bands (loads of hair and testosterone thrown in), Brian May talked about his bandmate Freddie Mercury. Freddie always acted like a star, even before they had made it big.

As we all know, Freddie became of of the biggest rock stars in history – that guy wasn’t playing small.

Now, I am definitely not asking you to sleep in cars, don some spandex or start belting out Bohemian Rhapsody as a morning ritual (although if you DO, send me the video link below).

These stories of success reminded me that these people saw themselves where they wanted to be, and acted as though they were already there.

dream bigger

I am a big believer in manifesting the stuff in life that you desire from thoughts and actions, good and bad, so this totally rings true to me. This year has been amazing for my life and business, not least because I have been sure that I am capable, that it is possible, and why not me?

That said, I have a long way to do, and I can see what I need to do. There are still many areas in which I am playing small – partly down to confidence, health, having a family etc, but also down to needing to know and believe that I can dream bigger and succeed.

Maybe you can see your journey too – are you still playing small anywhere? How can you act “as if” you have already had success?

With lots of these things, starting small to not play small can help. Go incremental, as Denise DT teaches in her amazing Get Rich Lucky Bitch Bootcamp.

So, if the future you wears smart clothing for work, can you invest in one outfit, or even one item of clothing that makes you feel amazing?

If the future you has a VA, can you start to hire someone for an hour or two to get used to it and show the universe you are serious?

If the future you has a red shiny VW Beetle, can you drive one or hire one for the day?

You get the idea.

Sometimes when we think about dreaming big , the temptation is there to think about what we SHOULD be aiming for. Remember, the dream needs to be yours for it to feel congruent, for it to happen, for it to resonate with you.

Let me know in the comments below, where are you still playing small, and how can you dream bigger and make it happen in increments?

I can’t wait to hear,

 

Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
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