Podcasts: How I grew my podcast in 20 minutes a week to over 100k downloads

Podcasts are an incredible way to build an audience,  ignite your influence, and to offer valuable content to your clients and tribe.

Click the video below to listen to how I do it in 20 minutes a week, which has so far got us to over 100,000 downloads.



Links + Resources

My podcast on iTunes and here on the blog.



1. I gather questions and content ideas from throughout the week. Facebook groups are great for this.
(I screenshot things are they appear in Facebook and save ideas to Evernote).

2. Record audio (10 – 15 mins)

3. I send the file to Slack for team.(2 mins)

My part is now done! (and this is why outsourcing is great).

4. Team Diva then send file to the shared Dropbox folder with our transcriptionist.
(or you could have this done on Fiverr)

5. Catherine sends us back the transcript 2 days later.

6. Team Diva design an image.
(alternatively, you can do this in Canva or have it done for you on Fiverr).

7. Team Diva format the blog post for me, add the image and Podbean player, and schedule the podcast and post. (if you don’t have a team yet, you can do this part yourself).


Getting Started With Audio

If you want to start playing with audio, a great thing to do is to narrate your blog posts in Soundcloud, and include the audio as part of your newsletter or blog post, like I have done here.


Episode prompts:

Not sure how to get going and what to start talking about?

Here are some prompts for you:

1. Notice some questions being asked in Facebook groups that you know the answer to.
Record your answer, with your point of view and give examples.

2. Tell your story!
Sit down with the microphone and tell us how you got started in your business, what led you here?

3. Who (or what) has inspired you recently?
Share with us the story.

4. Have you read a book or blog recently that rocked your world?
Tell us about it!

5. Have you had a super happy client recently?
Tell us about them, their work, and how you helped them.



Snowball Microphone
Catherine Poole (our transcriptionist  – tell her Jo sent you!)


Useful Links:

Pat Flynn’s super useful podcast tutorial – Pat Flynn runs two of my favourite podcasts – Ask Pat and Smart Passive Income – so for an indepth tutorial, he is your man.

iTunes information on getting started with a podcast.



Grow and keep your raving fans
Brilliance Ignition masterclass
Blog Challenge

Grab your spot on Bootcamp right here to learn more about not only podcasting, but how to create kickass content for your business in way less time than you thought, while you pump up your profits and grow your influence online.

Blogging for Business Bootcamp is here.


Pin this post for later.

Have you tried podcasting yet?
Which are your favourite podcasts to listen to?

Share the love, and let us all know in the comments below!


Stay Brilliant,

jo gifford

Why Information Rocks Your Biz

As you may remember, I am in Week 2 now of creating content every day.

The content is taking different forms – blog posts, audio, lists, images, all sorts – all with the goal of testing myself to produce valuable information regularly.

(For those of you following #contentdaily, don’t worry, I will be rounding up with one almighty post at the end).



Information is what blew up my business, and is (probably) why you are here reading this l’il old post.


Well, that and my enigmatic charm, natch.

Information sets you apart by:

– adding value to your readers

– showcasing your skills and expertise

– demonstrating your wealth of knowledge and experience.

– helping your potential clients and readers to have quick wins and see how you work.

– giving us an insight to YOU and your brand.



Of course blog posts do this, which is why they are hugely important for your biz. (stay tuned for Blogging for Business Bootcamp to return with new togs on soon).


You can also do this with what I call “Mini Info Optins”.


Say whaaaat?


Think about it.


If you have taken my Blog Challenge, done my Raving Fans Challenge or grabbed my Definitive Guide To Visual Content, you have seen an example of a mini info optin.


A mini info optin allows your readers and future clients to get a taster of working with you.
It also builds you list by offering something of value to sign up for.

*side note*: I am becoming less and less fond of the term “list” – last time I checked, you are human, and not just an entry in my Ontaport. More on that in this sneak peak audio from Next Level Labs. As you were…


A mini info optin might be:

– an audio guide

– a mini programme

– a challenge

– a mini ebook

–  a series of videos

– a webinar

…or indeed anything else your wonderfully creative brain thinks of.


Creating something for your audience – both existing and future – is a proven, winning formula to building your biz.

Mini optins provide quick wins and value…

They give your readers a chance to implement – quickly – some tips.

They are like a try-before-you-buy sampler of Brand You.

You can use them as a marketing funnel for larger products, or to create niche lists within one list.

…your options are huge.



Of course, getting down to actually create the things can be a challenge some of us find hard.

So, I have set aside a weekend to help you do just that.


In one weekend, together we will create and implement your very own mini info optin.

There are 3 options to choose from all with some extra special magic from me to make this whole experience super fun. After all, it’s totally ok to have a lot of fun while you build your business!

And, if like me you don’t have whole weekends to yourself, I have that covered, too.

Have a fabulous week and stay super,

jo gifford







Other stories I wrote this week:

5 Ways To Find And Keep Your Raving Fans

Tools I Can’t Live Without In My Biz

2 Super Simple Reasons Visual Content Rocks

2 Super Simple Reasons Visual Content Rocks

There as SO many reasons to go visual and to harness the power of visual content.


A question I get asked often over in my Blogging for Business Bootcamp is  “Should I bother adding images to my posts? It takes a lot of time…what’s the point?”

So let’s get clear on WHY visual is important in just 2, super simple, easy to remember, steps.

visual content



1. Brain Power

Our brains process visuals faster than information presented in text format.

visual content


2. Get Shared

Visual content and post with images are shared much more than their Plain Jane counterparts.

visual content

So there you have it, broken down into 2 powerful reasons:

Of course, there are many more reasons supporting the visual content trend (read more here), but these two points are great reminders.

Pin this post for later.

Stay Super,

jo gifford




(for The Definitive Guide To Visual Content and a free ebook download, click here).

How To Explain What You Do

how to explain what you do

As entrepreneurs, explaining what we ACTUALLY DO is pretty much the most important thing.


After all, if we can’t articulate how we help people, no-one is going to buy your stuff.

That’s the bottom line, folks.

So, how to explain what you do?

You could…


Infuse explaining what you do with emotion so people remember you (via The Muse)

” I am Jo. Tell me about the last time you felt overwhelmed. Ok, so I help soloprenurs who feel just like that work out ways to get more done and create great content for their businesses.”


Stick to umbrella terms (via Little Lofts)

” I am Jo. I am an online entrepreneur, designer, writer, and blogger”


Use a simple formula and tailor it to your audience (via Betty Means Business)

” I am Jo. I mentor solopreneurs to work in smarter, creative ways and get their message out to the world”.

“I am Jo. I teach you to create kickass content that’s fun to do, takes less time and sounds like YOU.”


Imagine you are explaining it to your parents (via News To Live By)

“I talk about things a lot online. Yes! I still use my degrees in the work I do. Honestly.”


Remind people of a pain point and how you solve that problem (via Lifehacker)

So, lots of entrepreneurs who are juggling work, family life and personal time just feel swamped by the idea of creating content and don’t know where to start. I make it fun, creative, and teach them how to work smarter.


So, how do YOU explain what you do?

I would love to hear your mini explanations below or tweet me with what YOU do!


Pin this post for later.

Stay Super,


jo gifford




5 Idea Ignition Shortcuts For Storytelling + Content Creation

content creation

We have all been there.

Despite your best efforts to find your flow, get into the zone and produce amazing content, some days it’s just not happening.

Never fear, help is at hand.

Here are 5 ways to ignite your ideas, kickstart your storytelling, and get your content creation back on track:


1. Use prompts.

Sometimes all you need is a prompt to re-start the grey matter:

I have SO many great tips on how to___________________.

I have THE funniest story about that one time I ___________________.

I know a TON about ___________________.

I really want to be known as an expert on ___________________.

I really want to be known as someone with a fresh twist on ___________________.

(these are by the amazing Alexandra Franzen – make sure you bookmark + Evernote this page for future ref.)


2. Get random

Random word association is a tool I often use in creative thinking and brainstorming.

This random word generator can get you started.

For example, “ignition” came up for me which sparked this post idea.


3. Give an A to a Q

What was the last question someone asked you?

Can you answer it in a piece of content that adds value?


4. Use your own story and evoke a feeling

Storytelling is so powerful in content creation because it evokes a feeling and emotional response.

Consider points in your personal life and career that have been significant for you. How did you feel? Can you bring back that feeling again? What were you doing?

What were you wearing? What sights, sounds and smells were there? What did you learn from that experience, and what can you tell us about it?


5. Pastiche

A far cry from plagiarism, a pastiche post or piece of work  takes inspiration from the work of others.

In the same way that you might learn about how the masters created artwork by layering the colours yourself and following suit, pastiche content creation.



Stay Super,

jo gifford




What It Really Means To Run A Business With A Chronic Illness

As an online entrepreneur I have the world at my fingertips.

My clients, readers, followers, collaborators, peers, friends and family alike are all reachable with the click of a button.

I have designed a place in the world that I adore.

I am honoured to work with, mentor and inspire thousands of solopreneurs around the world to work in smarter, creative ways and to tell their stories online.

It is, indeed, a privilege to be have total autonomy over my time, my future, my ideas and the execution of them. As mum to two amazing daughters my work is flexible, non-location dependant and perfect for family life. I am making my own fortune, teaching my girls how to be in control of their own financial futures, and devouring the experience of it all with great pleasure.

All would be perfect, if we could overlook the trio of chronic illnesses, lurking like the preverbal elephant in the room.

Morning! #coffeetime #letsdothis

A photo posted by Jo Gifford (@dexdiva) on


Since the age of 19 I have dealt with endometriosis.


10 years into my journey of living with chronic pain, my nervous system over reacted, and Chronic Fatigue Syndrome (ME/CFS) also came to join the party. A few years later fibromyalgia entered the fray, and as of today I entertain all three and their various, overlapping symptoms at any given time.


Since I am now the CEO of me, I have the pleasure of working from wherever I please — cafés, co-working spaces, holiday locations, but very often from my sofa or bed.



Despite my honesty online with my growing community of fellow solopreneurs, there can still remain the illusion of a successful, global business owner and it often comes as a surprise when I say no to conferences or events, or need to build in caveats to interviews, appearances or commitments.

Being active online is very different from being active offline.

Also, the curated version of life that appears online is very, very different to the reality behind the scenes; I am very likely to post pictures of my bike rides, crafting with my daughters, or social gatherings on Instagram and Facebook, but much less likely to document the times I am weeping with pain, unable to move, or throwing up with migraines and nausea.


>My day to day life is manageable (my scale of CFS is “mild to moderate”) and I have developed ways of working that minimise stress and maximise rest:

  • I work in chunks of time with built-in rest times
  • I manage expectations of clients and colleagues
  • I use autoresponders and a fab VA to help manage communications
  • I don’t block together several activities that drain me (and if I do, I build in time afterwards to recover).

I don’t always get it right.

There are still the days when I have not been mindful enough of my schedule and discover I am over committed and over-booked.

There are still the times when I know I should be resting but I am so excited about my projects that I can’t help myself, only to pay for it later.

My biggest challenges are managing myself and my constant quest for success and service, and getting used to saying no.

Saying no means letting go of opportunities that would be amazing to experience — world travel, conference key notes, exciting events, lively collaborations, and essentially anything that is likely to take more than 3 hours of time without a hotel nearby to pass out in before/during/afterwards.

Living with chronic illness doesn’t hold me back from success — far from it — but it does frustrate my inner ambition, the part of me that feels constrained, limited and, often, stuck.

It is still saddening to know that even when I have had a successful day, week, or month — and by that I mean that I have been able to function for over 50% of the time — that I have still not achieved all that my brain and ambition would like me to if I were normal.

But, this is my “normal”. For now.

It has taught me so much about being humble, giving in, letting things happen when my every instinct is to push, plan and achieve.

I have a lot to learn still, too.

But for now, it’s time to rest. My body is the boss.

This post originally appeared on Medium.
The post is part of my Content Daily 30 day challenge (see more here).


My (Personal) Daily Content Creation Challenge: Storytelling On Steroids

Daily ContentCreation


Content is everywhere.

The machine gets fed daily, every nano second, with more to read, to watch, to consume.

We are drowning in content and information.

Bizarrely, I am choosing to challenge myself to create content everyday, for 30 days.

Why in the name of all things sane would I do that?

For several reasons.

Firstly, in the act of content creation comes clarity.

The mapping out of ideas, putting pen to paper, voice to microphone, face to camera, fingers to keypad – whatever it may be – allows us to go through the process of creating ideas and formulating them in real time.

The practise of daily content creation flexes the creative muscles in the brain, and sets an intention of focussed practice.

Be it for 3 minutes, 10 minutes, half an hour or more, to dedicate time fully focussed to allowing concepts and ideas to be expressed is one I am keen to explore.

Next up, daily content creation will produce a sizeable body of work.

As I am a keen advocator (read: nerdishly enthusiastic) of up-cycling of scope for bundling/up-cyling/adding value to the work I am about to create.

I am keen to experiment, too, with how daily content creation will affect my business:

Will my readership grow?

Will I find more lovely people to join my tribe?

Will I feel a sense of prolific accomplishment, or simply reach a wall of idea generation burnout that needs to be overcome?

I plan to set myself the task (or intention, task seems so forced) to create content every single day and to document that process as part of my storytelling.

I will be sharing when I get stuck and why.

I will be sharing what works and why.


I will be showing you:

  • the challenges I face
  • how I re-charge my creative well when it becomes dry
  • how I work on days when I really don’t feel like creating content

… and of course the impact (if any) it has on my business, my followers and tribe, and the content creation process itself.

The content might be created on this blog, or it might be in the form of guest posts, other sites I write for, it might be visual, audio, or anything else which springs to mind.

I will be sharing the journey, the actual content that I create, and also some prompts for you to join in if you would like to do the same.

Now here is the thing  – bloggers do this ALL the time. They create content, they grow a family, this the heart of what they do. Biz bloggers don’t. The mainstay of activity is about running the business, with content creation coming as a second.

I want to challenge this, and look into how business bloggers can learn from the prolific content creation of the blogging community.

The hashtag, if you fancy following along, is #contentdaily.



Watch out on my Facebook page for prompts to do your own, and of course join the tribe for the in-group discussions too.

Let the journey commence!

Stay Super,

jo gifford
Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
Work with me, Shop with me, and Chat with me!