Episode #22: The Scope for re-purposing Periscope in Content Creation

 

The Scope For Periscope In Content Creation

In this episode, I’m talking all about how you can use Periscope for content creation.


Hi everyone, it’s episode 22 of Work Smarter, Dream Bigger, Live Brighter, and I am, of course, Jo Gifford, the Dexterous Diva.

I’m thrilled to be back with another episode of my podcast, and this week I’m going to be talking about the scope for Periscope in content creation.

For those of you who listened to last week’s podcast all about using Periscope for solopreneurs, or looked at the material on my website including the complete guide for using Periscope as a solopreneur and the trends we would expect to see and how people are using it, this is a really big thing.

I’m completely hooked on this format for so many reasons, so just to recap, Periscope is a live video streaming app which allows you to point the camera from your smartphone at anything you like, anything you’re looking at – and of course that includes yourself – and you can broadcast live to an audience.

Because Periscope is linked with Twitter you have a native inbuilt following, and as soon as you start your live broadcast it goes straight out to your Twitter feed (obviously you have the option to turn that off!) and your followers whom you’ve probably built up over time.
People can hop straight onto your broadcast, and what is amazing about these broadcasts is that
you can jump on for a few minutes and add some immense value to your audience and to your followers by just being yourself.
You’re giving people an insight in real time to your life, so I’m going to do one straight after this podcast and talk about recording the podcast and what I’ve just done. It’s great that you can show insights from behind the scenes, you can

  • answer adhoc Q&As
  • you can do behind the scenes at events
  • you can do ‘how to’s
  • you can do all sorts of stuff, and people can ask you questions in real time

You’ll see there are little text updates on the app itself while you’re broadcasting, so you can respond live.

This is going to have a huge impact on so many businesses.

I think that whilst I love the format of Google Hangouts and webinars for the really structured and more planned approach, for me to be able to jump onto Periscope any time of day and speak to people, to answer questions and be involved and be the brand of Jo Gifford behind the scenes, is just such an amazing opportunity.

But What About After?

What I want to talk about a little bit in this episode is what you can do after you’ve done your live broadcast. After all this is a great way to broadcast live, but then what? The episodes and the broadcasts disappear after 24 hours on the native app itself, so after you’ve completed your live broadcast it doesn’t stay around.

You might be aware of the other work I do running the Blogging for Business Bootcamp, and it’s all about creating content for business, getting your message out to the world and really doing it in a smart way, so using time and social media effectively, setting up loads of blog and work hacks to get stuff done in less time, because after all as solopreneurs we’re juggling a lot of stuff.

This is really important for content creators to be able to make it fun and work in a way that works for you. 

That’s one of the main products I’m known for, and the other one I’m starting up is the process which underpins everything I’ve been doing so far, and it’s called The Brilliance Ignition process. If you hop over, you’ll find a free four week mastermind course and it’s all about how to keep your creative well full as a solopreneur, how to upcycle your content, how to take action and get clarity through content creation, right the way up to flexing your hustle muscle and adding creative thinking into your business.

In both Blogging for Business Bootcamp and Brilliance Ignition, creating content regularly is a theme that I really amp up.

That’s not to say that I think you should create a blog post or podcast every day or whatever it is, because these things take time. It takes me a week from recording my podcast to get the transcript done, to get the image done, to get it all set up on the blog and make sure we’ve scheduled everything.

What I do really advocate is doing small chunks of content creation on a daily basis so you can slice up a blog post or slice up planning your next batch of vlogs. By doing something every day, it kind of keeps your brain really attuned to help you get some clarity through what you’re doing. I like to think of it as an artist who practises sketching or life drawing every day.

As most visual artists know, whatever their field of work, if you’re keeping your eye in tune, it’s kind of like the building blocks to those amazing moments of brilliance that will occur in artwork, and the same is true of content creation. If we spend ten or 15 minutes every day creating some content, be it sitting down to write 200 words for a Facebook update or part of a blog post or, as we’re going to talk about in this case, hopping onto Periscope. Whatever you do on a regular basis helps your brain keep attuned to what you’re doing. It really helps you focus on what you’re passionate about, especially if you’re an entrepreneur leading others, as I am, as many others are.

It’s a great way to make sure that your message is getting clearer every time you sit down to create content. In the same way an artist might be doing life drawing to keep their eye in, regular content creation helps us to keep clarity, helps us to ignite these lurking ideas and helps us really get to the gold dust of the stuff.

What’s that got to do with Periscope?

Well, I have been creating a Periscope broadcast on pretty much a daily basis for the last couple of weeks, and this has shown me a number of things.

It’s shown me that people really respond to live interaction and it’s shown me that people love to be able to have shout-outs, to ask me questions live, to really guide the way that a conversation might go, and to see behind the scenes and get to know me as a person.

It’s still in a one to many format, but to bond with me on a slightly different level than perhaps reading a blog post or listening to this podcast. The great thing about that is that if I broadcast for maybe five or ten minutes every day for five days a week, that’s five broadcasts of five minutes, and this is interesting, because what you can do with each of these broadcasts is super exciting.

You can save your broadcast when it’s finished to the camera roll of your smartphone. There were some third party API driven web apps where you could still view your broadcast online but I’ve noticed that they’ve been taken down, so there may be more in the future, but for the moment let’s work with saving your broadcast to your phone.

So How Can You Use Your Scope?

From here you have a video and you can do several things with that video.
You can send it off to be transcribed and there are plenty of ways that you can do that. You can send it off to somebody on Fiverr, which is the way I first dabbled in getting transcriptions done. I now have a transcriptionist who is amazing and we have a Dropbox folder set up. I ping her a note whenever we’ve got a new file in there for her to transcribe and she pings it back in a couple of days.

So you can either find someone if you might be doing stuff regularly or just use Fiverr for adhoc jobs, but you can get that thing transcribed. With a transcript you can then edit that to be a blog post, so you’ve not only created content from your broadcast, but you now have the option to turn that into a blog post.

You can either keep it as one blog post which might make sense for you, or you might split it up. Say you’ve had people asking you different questions, you might want to split it up into different posts per question, so now you have more than one post from this one broadcast.

From that blog post you can make that into some kind of PDF slide viewing version of your broadcast, again you can have that done on Fiverr, you could do it yourself or you could ask your VA to do it if you have a team. You’ve now really condensed that information into text and into a slide, so you could upload that to SlideShare.

SlideShare is an amazing platform to really get your work seen and to drive new traffic back to your blog posts, and this has worked really well for me in the past. People love to use SlideShare as a platform to research and find new content that’s really helpful and it’s actually somewhere I dive into quite often if I’m doing research for blog posts or ebooks. To have content there is going to help people find your site, so upload it into SlideShare to find a whole new audience.

You could also use that slide presentation on LinkedIn, you can use it on Facebook and you can use it back on your blog. You can even pin it to Pinterest, so you’re spreading the same content out to different networks.

Let’s go even further!

You have a video from your Periscope and you can upload that to YouTube. The thing with Periscope is that the app format tends to have the video in the portrait setting as opposed to landscape so it’s not brilliant for YouTube, but the quick rough and ready aspect of it is fine and people accept that that’s how the app works.

You will now have a presence on one of the world’s biggest search engines a great way again to be populating your channel with video. You can also extract the audio from it and upload it to Soundcloud, so now you have an audio version of your Periscope.

And Further Still..

You can even have a collection of your audios and put them together as one long weekly podcast. You could put them together in Audacity or Garage Band, which is what I use, and suddenly you have a whole week’s worth of stuff from five minutes a day of doing your Periscopes.

Squeal!

Do you see how exciting this is, guys? I’m so excited about Periscope for content creation and for recycling that content, because I think you’re like me in that we’re really busy. We’ve got client work to do and lots of us have passive income products we’re creating or running AND we’ve got some VIP stuff behind the scenes.

Not Forgetting That…

We also want to get some life/work balance in here and have time off with our families and we want to be outside enjoying life. Most of us entrepreneurs do this because we want to have a better work/life balance, and content creation is something which I know really grinds people down sometimes. I get emails all the time from people who do my free blog challenge saying,

I don’t have time for this stuff, and how can I do this in a way that’s really time effective, I’m drowning in stuff to do!

By the way, if you haven’t done my blog challenge yet, it’s a ten day free resource which walks you through how to create content in really smart ways.

In the first email of the blog challenge I ask people to hit reply and tell me what they’re struggling with, and without fail all the time it’s things like, I’m struggling for time, Jo, I don’t know how to get content creation done in time! Using Periscope to re-purpose stuff is one way that we can make this new platform work really smartly for you.

Repurpose Content from PeriscopeDon’t forget that for each medium that you do, whether you’ve extracted audio from your video or you’ve turned it into YouTube, to SlideShare, you can then go even further. You can pull out quotes of stuff that you said on your Periscope, hop into Canva or PicMonkey or whatever it is that works for you and create a quote of that thing that you said, upload it to social media, use it on Instagram, use it on Twitter, use it on Facebook, use it on Pinterest and pin it. You can make that one five minute Periscope broadcast go such a long way!

If you’re creating it every day or even if you do it once a week, see how much you can get from this one thing which is already adding value to your followers, your clients and your audience by you being available live, and then you can re-purpose it and go really far with it. As we’ve already seen we’ve got a YouTube option, Soundcloud option, Pinterest, social media, SlideShare, all of this stuff, just from one five minute broadcast.

Over To You

I’d be really excited to hear how you guys have been using your Periscope broadcasts. Rather than letting them fall off the face of the planet when you’ve finished your broadcast, use them and get excited about how this can be a really clever way to create content in a really time efficient manner. Jump on for five minutes and then extract stuff and re-purpose it on your platforms.

If we look at all those possibilities I know that some people can feel really overwhelmed. This can sound like a lot to do, so just pick one thing and start off with that. Maybe the first thing you do is to get it transcribed and you have the actual text in front of you of your broadcast.

Even if you just pull some quotes out from that and turn them into imagery, that’s brilliant, you’ve made Periscope work harder for you already. Maybe next time you know you’re really confident with that so you might go ahead and pin it on Pinterest as well. Maybe you might then work on building it into a blog post, but guys, I’m so excited about how you can use Periscope.

You can even schedule some live stuff with your community work and build it in with programmes you’re doing, if that works for you.

Make it Work for You

For me, as most of you know, as someone who lives and works with a range of chronic health problems, I find the scheduled stuff really difficult. If I have a really big webinar booked or something where I need to be live, I try and keep those to a minimum, because for me, I can never be 100 per cent sure that I can be on my game and be completely with it and able to do what I know I need to do, which is why for me, podcasting really works well, blogging works well, having my courses out there working for me on a one to many format works really well.

Periscope works well because if I’m feeling good and I’m feeling fine, I can just jump on and I can serve people in that way, and then I can use that content and go further with it.

I would love to hear from you guys what you’ve seen out there of people re-purposing Periscopes. How have you been re-purposing Periscopes? What is inspiring you from this podcast and from my blog to take this content a little further? Even better than that, I would love for you to tweet me any blog posts you’ve done which have been upcycled Periscopes and I would love you either to tag me on Facebook at facebook.com/dexdiva or tweet me @dexdiva and of course you can follow me on Periscope @dexdiva.

I’m so excited to hear about what this might ignite for you and if it’s inspired your brilliance at all. Don’t forget there are a few free resources that you can jump onto, so I mentioned my blog challenge. There’s the Brilliance Ignition masterclass and also really get involved with what’s happening and keep your ears to the ground about how people are using the stuff. I’ll be here guiding you with new developments and new trends with Periscope as they unfold, and I would love to hear back from you.

As always, if you want to get in touch with me in the ways that I mentioned before, tweet me @dexdiva or on Facebook, facebook.com/dexdiva, and you can also leave me a voicemail. If you head on over to my website you’ll see a little tab on the right hand side, ‘send a voicemail’, and that voicemail comes directly to my inbox and I can pick up your question or feedback. I love hearing from you, so please feel free to drop me a line.

As always I’m really grateful that you’ve tuned in to my podcast. I’m recording every week and this will be dropping every Friday, so do make sure that you are subscribed on iTunes and you can also pick this up on my website, and all the show notes are there under each episode. I’m really grateful that you tuned in, have an awesome day, and if I have inspired you in any way to get scoping, do let me know.
End of transcript

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Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
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