5 Ways Storytelling Brings Sales + Staying Power


Storytelling for solopreneurs is an essential component of connecting with clients.

We tell stories through social media, through our newsletters, our visuals, and our blog content.

Making that connection with clients, both past, present, and future, is at the heart of making sales.

Creating value, establishing authority and increasing visibility, are all part of the picture.

So, what is it about storytelling that brings in the sales?


1) Connection

Content creation, when done well, allows the reader to connect with what you offer as a business owner.

Use language that resonates with your ideal client and addresses key points they are seeking to solve.

How do you know what that language is? Read your blog comments, watch how they interact on Facebook, send ’em a survey. Watch, listen, observe.

2) Engagement

Invite engagement with your content to allow potential clients to join in a conversation.

Invite debates and discussion by:
– Telling stories about your clients and results;
– Posing questions;
– Asking for comments and opinions.

Allow your online presence to engage with your audience by allowing a conversation to take place.

Inviting interaction makes it easier to feel approachable, to find out the needs your audience have, and to create products that solve their problems.

It’s like giving them what they already told you they need….boom!

3) Authority

Storytelling online is an essential part of establishing authority in your work and your niche

Showcase your expertise by creating posts that tease your future clients.

By allowing an insight to how you work, inevitable sales come from wanting more.

4) Value

Create content to provide value to your audience and clients.

Posts that help us to learn, improve, and solve problems empower your followers to want more; after all, they already know how you work and have bought into your approach.

5) Trust

Trust is a powerful part of making the decision to invest in a product or programme, and creating that trust online takes the legwork out of relationship building.

Share stories of behind the scenes insights, your client results and how you work.

Building authority and showcasing value helps your audience to trust you implicitly and reach for the “Add to cart” button.


 Storytelling, sales + staying power with @dexdiva 

Want to know more about using language and content creation for sales?

Bootcamp is for you!

Stay Super,


This post originally appeared on the awesome Rebecca T Dickson’s site.



Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
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