Unhackable, unstoppable

There are many things in biz you can hack, moderate, automate, outsource.

One thing you just can’t, however hard you try.


You can’t speed it up. You can’t buy it. You can’t wish for it.

It’s the years, the tear, the fears.

It’s the learning, the investment, the trials, the joy.

It’s the 10,000 hours and more of practise.

It’s the knowing how long a job will take because you have done it so many times.

It’s the way you know how to get yourself into the zone in the best way possible, how to replicate your best state for your best work and deliver time after time.

It’s knowing when to say no + being happy in the saying of it.

It’s working to your strengths, and adapting to your limitations.

It’s the midnight sweats + anxiety over waiting for the emails to arrive and the work to come in.

It’s celebrating your first client.

It’s toasting your first £500 day away from the office.

It’s being grateful when your first £1000 day rocks up too.

It’s the fuck ups.

The dead ends.

The breakdowns, break throughs, set backs and come backs.

It’s the pain, the sacrifice, the self doubt.

It’s the mailing list that has no-one on it (and the snowball when suddenly you do).

It’s the tweet that says “you inspire me”.

It’s the email of thanks.

It’s the masterminds, the mentors, the books, the podcasts, the videos.

The conferences, lectures, call ins, Hangouts, Skype calls and meetings.

It’s the quotes, the affirmations, the invocations and mindset.

It’s the ideas that jar you awake at night.

It’s the process of knowing how to make them do just that.

It’s the bridge jobs.

The bosses.

The clients you love (and those you don’t).

It’s the knowing who you are and what you are worth.

It’s falling time and time and getting right back up.

It’s hard.


It’s experience. You just can’t hack it.



Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
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