Blogging tips: Being You

Being you


Branding & Your Blog

Your blog, if you have a personal or business blog, is your online mirror of your personality. So are your tweets, Facebook updates, G+ updates and Instagram pics.

Think carefully how you want to present yourself online, and the image you wish to portray to your audience as it grows.

Of course, as you grow and evolve so will your blog and your brand; this is only natural and you can tweak and change your branding as you go, but be mindful of your blog tone of voice and what you want to communicate.

Some tips on blog branding:

  • Take some time to sit and think about who you are, what you want your blog to be, what you want it to portray, and how you want to be perceived. This goes as much for business blogs as it does for personal/lifestyle blogs.
  • Consider separating your blog Facebook page and your personal one; keep your fan page distinct from your family and friends communication.
  • Blog branding will affect everything from the way that you write to the images you use, the style of blog design and your social media updates.
  • Look at other bloggers whose sites you admire – can you pinpoint what makes their brand successful? What can you learn from their examples and apply the theory to your blogging.
More reading: 
Here is a post I wrote last year on Why Writing and Blogging is Good for You.

I also offer one to one blog coaching via Skype – check it out here.
Have a great week, and let me know how you get on.

Keep blogging!






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Jo Gifford

My work is about helping people work in smarter, creative ways + getting their message out to the world via killer content—blogs, copy, images + social. I am a designer, writer, blogger, mentor, author, creativity addict + prolific geek. You could call it a portfolio career of multi-potential multi-passions. I call it being me.
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