Entries from November 29th, 2010

GOSH – Extreme Art Eyeliners

Posted on: Monday, November 29, 2010

GOSH Extreme Art Vibrant Eyeliners

By Jo Gifford
This week’s review is dedicated to one of my favourite ever make up ranges – the Extreme Art liquid eyeliner by Danish cosmetics company GOSH. 

I discovered these little lovelies last year when, as part of my make up regime as a new mum of twins, my make up bag had to have products which were quick, effective and still fun (I didn’t lose my sense of colour and style when I joined the mother club – I hope).

The GOSH Extreme Art eyeliners come in 12 gloriously vibrant shades, my two current staples being the Metallic Brown and Extreme Art 9, a gorgeous bright cyan colour. I love these little sticks of colourful wonder for a number of reasons; they make it super easy to immediately add a striking element to your make up in double quick time, they don’t crumble or dry during the day for that attractive flaky look, they last for aaaaaages (I still have my very first purchase and use it regularly a year later), and they always, without fail, draw comments from admirers.

So, what’s the deal? As liquid eyeliners the Extreme Art range is really easy to apply as the consistency is thick enough to paint with without going clumpy. The brush is slim to enable you to build up as much as you like coverage wise;  I use mine as a liquid liner for the top of my lids, but of course there is scope for so much more as these are  for use on both face and body. The more creative among you may like to use beneath the bottom lashes, or to create an illustrative graphic look – as fantasy make up tools they are ideal as the ability to paint is made easy by the texture of the liquid and the slim brush.

They dry very quickly and have super staying power; you need to watch out for blinking before your handy work has set as you may end up with a stubborn line in the wrong place. They are easy, gorgeous, effective and such a brilliant addition to a make up bag I would be lost without mine. I use the metallic bronze for an every day look or work meetings with a slightly funky edge, the cyan shade when I need to stand out a little more or I am feeling expressive, and the green gold glitter to accentuate the inner corner of the eye or to use alone for a subtle effect.

Jo Gifford in GOSH's Extreme Art Eyeliner

They are waterproof so you will need a good make up remover to remove your creations at the end of the day. I use Mary Kay’s Oil-Free make up remover which is amazing, or some almond oil works well too.

Personally I would recommend owning two or three Extreme Art liners. They last for so long it’s an easy investment to make for a quick and stunning make up look when you need to look fabulous in next to no time, and having a few colours to hand means most outfits can be matched with striking make up easily.

Let me know if you try and buy, and if you are a fan like me!

GOSH is currently available at Superdrug stores throughout the UK.

Mary Kay products are available online or through lovely consultants like mine; Karen Varey can help you choose the right products for you and explain what works.

This post originally appeared on Bitch Buzz.

Snow falls in the Giff and OC house :)

Posted on: Monday, November 29, 2010

Snow falls in the Giff and OC house :)

Posted on: Monday, November 29, 2010

The Digital, Interactive High Street

Posted on: Wednesday, November 24, 2010

The Digital, Interactive High Street

By Jo Gifford
 

Welcome to the Digital Generation, where the high street exists in your phone and models are at your beck and call. Take a look at some hot trends in the world of fashion and technology and prepare to be amazed. It’s retailing, but not as we know it…

Magtailing, apptailingetailingaugmented reality and interactive catalogues are the contemporary culture’s answer to a mooch around the shops, or drawing up carefully selected wishlists from mail order catalogues. A teenage me would have been astounded; in fact, a thirties me still is.

Imagine throwing models around on the page, or watching a film and being able to order the clothes they are wearing as you watch. Well, now you can.  Brands have cottoned on to the fact that Generation D, the plugged in, hyper-connected audience from 18-28, love to see moving images. They need instant access to goods, they multi task online and have a short attention span honed from years of instant access to information, visuals and social networking.  In short, see it, love it, click on it, wear it.

Jaime Perlman, art director of British Vogue, sees a future where more brands use video content to sell on the web; “There are more possibilities in showing clothes moving”. Sites like ASOS and YOOX already offer the ability to view clothes from a variety of angles, zooming in and  almost walking around the items in a virtual space to “try” before you buy.

Diesel took this a step further and harnessed the youth culture power of YouTube for their Spring Summer 2010 collection, allowing consumers to buy into the brand image further by seeing how the garments look when they move, albeit on the bodies of über-gorge models. All must nicer on the self esteem than a sweaty, badly lit changing room in any case.

Hauling is the contemporary youth culture swap shop on YouTube, where broadcasting is being gazumped by “narrow casting”, and brands are moving towards the moving image as traction for their wares to keep up with the trends in consumer culture. Wrangler give us the ability to mobilise the models ourselves, and to zoom into a 3-d view of the image collection, download images and of course to share the items on Facebook and Twitter, the all important social platforms on which we conduct our online lives.

Apptailing allows consumers to access their favourite stores via a smart phone; although many high street stores have an app to enable users to browse collections, trend leaders Net-A-Porter sells items through it’s own mobile app, paving the way for more to follow. Over in the beauty world applications such as MakeUp and NewBeauty have been turning smartphones into smart virtual compacts by using photo recognition technology which enables users to test colours and shades on photos of themselves.

Augmented reality retailing introduces the concept of trying on items of clothing, virtually. Goldrun is being used by H&M in New York to play an interactive game whereby shoppers have to hunt down and find looks by taking pictures on their phones. Taking part also gives the users a discount of 10% on their purchases in store, combining an urban gaming approach with the bottom line of cash registers.

The high street continues to evolve and mutate as technology advances closer to a Minority Report-esque future scape. Expect to see a resurgence in customer service and personal shopping culture as an antithesis to the online retail world.

As technology alters with lightening speed, the hyperreality of retail is a a revolving door of possibilities between cyberspace and the space outside of online we used to know as reality.

This post originally appeared on Bitch Buzz here.

 

 

Arbonne RE9 Skincare:

Posted on: Monday, November 22, 2010

Arbonne RE9 Skincare: Vegan & Paraben-Free

By Jo Gifford

 


Skincare is always a tricky thing to change. Most of us have tried and tested products we swear by and stick to – lord knows the trouble you get if you mess with the regime and end up spotty, allergic and with a paper bag over your head for your efforts. Personally, I am a sensitive skinned belle with the usual combination story (t-zone shine, large pores and prone to spots – attractive). I tend to favour Elemis products, Clarins, Dr Hauschka Melvita and, more recently, Mary Kay. I have pretty much always looked after my skin bar the odd weekend sleeping in make-up faux pas in my twenties, (hell, we all do it) – and I am now the tender age of 34 and aware I should be looking after those teeny tiny lines starting to wave hello. It has also been an increasing concern of mine to use products where possible which are free from toxins and parabens for overall health and well being, and also ranges which have an environmental awareness and ethic. Arbonne is a product led company which has been in existence for 29 years working with the consultant model of retail. Aveda’s Peter Matravers is now in charge of product formulation at Arbonne, a reassuring association for anyone who, like me, is new to the brand. The products I tested for this review were the RE9 anti-ageing range of products by Swiss skincare company Arbonne. The RE9 range contains nine active ingredients to help firm, brighten and improve the appearance of the skin, and as with all the Arbonne products, are paraben free and certified Vegan. I tested over three days the whole regime of Smoothing Facial Cleanser, Regenerating Toner, Renewal Serum, Eye Creme, Day Creme and Night Repair. I am someone who likes to wash my face so the cleanser worked well for me. After toning, I used the serum before each moisturiser, either the lighter Day Creme of the Night Repair. My skin usually will react immediately to anything perfumed or abrasive, and I am thrilled to say in this case I have had no adverse affects at all. In fact, having become hooked on Mary Kay recently I now have a brand new contender for skincare – this stuff really is good. Nothing felt to over zealous or heavy, and even with the layered applications of serum and moisturiser my skin still felt light and smooth. The subtle plumping and smoothing effect is evident even after a few days use so I would certainly say that the claims to improve the appearance of skin are true, and I love the fact that the products are naturally formulated and paraben free. Price-wise, the RE9 range is similar to the big name brands, but I would certainly say it is worth an investment, and as with all good products a little goes a long way. The best way to purchase is via an Arbonne consultant, and the ID of the consultant who introduced me to the brand is below. Products can also be bought online, but as with all retail models that work this way by having a one to one point of contact you are able to get the best deals and also have a personal input for the best products for your skin. So, overall? The Arbonne RE9 range is fabulous – I may have to get my hands on some more to keep those wrinkles at bay.

Send us a Tweet or leave us a comment to let us know how you get on if you choose to give them a go!

Product Prices RE9 Smoothing Facial Cleanser £30

RE9 Regenerating Toner £26.00

RE9 Intensive Renewal Serum £44

RE9 Corrective Eye Creme £42

RE9 Restorative Day Creme £38

RE9 Night Repair £64

 

 

Consultant ID Julie Robinson Arbonne Consultant ID 441020542 Tel: 07595178702

This post was written for Bitch Buzz and originally appeared here.

Le Cool – Twin Peaks UK Festival 2010

Posted on: Monday, November 22, 2010

Who killed Laura Palmer? I am bollocksed if I know, to be fair. Was it that weird fella/demon called Bob?The huge giant? I think in the end the killer was revealed, and the people to whom the Twin Peaks UK festival will appeal will, without doubt, be able to put me right. (Leland?) David Lynch’s Twin Peaks was the precursor of our contemporary American cult series and a hell of a lot shorter than Lost. At least these guys knew when to finish a good thing and thus keep it firmly in the hearts of die-hard fans 20 years later. Weird in so many ways, it was all about dream sequences, the real and unreal, flashbacks and general oddness, which ruled our screens back in the 90s and to which this event at the Riverside Studios is dedicated, with fans flying in from all around the globe to meet the cast, watch footage and generally live the Twin Peaks dream of surreality. Retro geek chic if ever I saw it. / Jo Gifford

 

 

Le Weekend

Posted on: Sunday, November 21, 2010

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I can sing a rainbow (and paint with my little ladies)

Posted on: Sunday, November 21, 2010

Material Girl

Posted on: Saturday, November 20, 2010

Colours make me happy. Synaethsesia. That is all :)

“Mumpreneur” musings

Posted on: Friday, November 19, 2010

I am an Entrepreneur, NOT a “Mumpreneur”

By Jo Gifford

The other morning in the shower I was interrupted in my reveries of ablution by the world mumpreneur. This is not a word I use, engage with often, or thought I had an opinion about. Until now.

I am a mum. I am an entrepreneur. I run my own design, editorial and trends business, undertake freelance writing and run several blogs. That morning as I took the only spare 5 minutes available to get clean with the twins propped up by CBeebies the word mumpreneur embedded itself in my brain and really, I mean really bugged me.

There is something about the term that is so very, I don’t know – tea and cake. As if being a female, no matter what we have achieved in a life before wobbly tummies and utter exhaustion, is all meaningless tosh compared to the data entry we can do  in our spare time whilst baby sleeps, or the cakes we can bake for the W.I in between ironing shirts for The Man. To me there is an air of “that’s nice dear, do some typing about the baby groups” about the term that, quite frankly, gets on my gravity-challenged tits.

Don’t get me wrong – I am thrilled that mums who work get some support and recognition, it is bloody hard work trying to balance everything. No one warned me at the NCT group how tiredness sends you utterly mental, that in the early days you slump on the floor wishing the hours away for someone to come and help you so you can get some god damn sleep, yet still managing to somehow work, run a business, brief colleagues, make sure there is dinner. There is, without a doubt, a balance to be had in holding down some kind of job and looking after children, and self employment is a fabulous route to be the boss of your own time and to enable flexibility in managing a home and family.

As a mother of 17 month old twin girls I am still in the fairly recent identity mash-up period of adjusting to the ecstasy of motherhood and the acceptance that I am not the only one in my life to consider when I have flights of fancy. I have Responsibilities. Trips to town for meetings require military style planning of childcare, pick ups, overlaps, schedules.

Of course it is all worth it, my daughters are the very core of my being, the lights of my life for whom I exist and the source of immeasurable happiness I never believed possible, But does that mean I need to park my BA, my MA, my years of career experience at the door to sew Cath Kidston baby bags on Etsy?

I will concede at this stage, dear reader, that in my acceptance of my new combined role as Banana Feeder and Business Woman I have found pleasure in baking, cooking and other taboo mummy activities. I have managed to find creativity in the domestic tasks at home, I am an avid reader of interior and baking blogs with a wishlist on Pinterest of gorgeous kitchen appliances, and I have found a new affinity with Radio 4.

I still don’t iron and I hate housework with a passion but you know, we have progress. I may do the nursery run in trackies before sticking on the slap and networking at a beauty launch or meeting with clients and it’s all part of the juggling act, the Edward de Bono 6 thinking hats with less aplomb and more dry shampoo involved.

There are a lot of resources out there for mums wishing to start their own businesses and I am all for it. Mumpreneur.co.uk is one such source of advice for start up mums, and I do totally understand the need to realise that self employment for mothers is a different kettle of fish to other folk.

We are dealing with people who may have lost confidence on maternity leave, who may be struggling with post natal depression, or who wish to spend more time with their children and be in charge of their own careers. On the days I have Skype meetings in PJ’s or am too tired to communicate with human beings I thank my lucky stars I am the boss. And I am the boss, the One in Charge. Which is why I somehow find “mumpreneur” too fluffy, too patronizing.

Or maybe that’s just my hormones. I am a woman after all. If only I could make up my mind.

This post originally appeared on Bitch Buzz.

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