Aside from the tips I shared in part one, there are also some other ways to combat not having time to blog, which I share here in part 2, and which I hope will help in your blogging mission whether for your business or your personal brand. So, if you don’t have time to blog here is part 2 of this extended post.
Blog less and promote more
Firstly, and this is good advice anyway, blog less and promote more. Writing less articles that are of good quality is waaaaay better than churning out stuff when you are burnt out of ideas. Promoting one post really well is also good practice, and I would like by way of example to show you this excellent infographic I found via Pinterest by TheBabyBoomerEntrepreneur.com : Read More >
Recently I have been speaking with and coaching some lovely people with a common problem – not having time to blog.
Brands, bloggers and savvy small businesses who recognise the power and benefits of blogging can all suffer from the same issue of work getting busy, life taking over, and the time left to blog being eaten away. Whether you run a small business, an online personal brand or blog, or you are challenging yourself to produce content online, I hope the following help you work smarter and find time to prioritise your goals.
Make it a priority and habit
If blogging is really important to you, as part of a marketing strategy for your business, because you run a blog as a business, or because it is important to you to build up an online reputation and collateral of content, make it a priority.
That may mean that you let go of other, less productive habits; for me that may mean watching one episode of Breaking Bad per day instead of 2 or 3 (seriously, I am addicted to Jesse and Walt), or it might mean being strict with social media and not getting drawn in too often for too long. It also means developing smart working habits and productive workflows which make time management a little easier.
Like anything we want to achieve, a habit and priority task needs to be planned in.
I plan my weekly and daily tasks in Evernote, and make the daily priority tasks the ones I tackle first. For example, I am currently walking 10,000 steps a day as a commitment to myself, and I am writing an ebook, alongside writing for this blog, running e courses, coaching, blogging for clients and of course being a mum to the minis. I work out how long each task will take, allocate a day and time to it, and also some wiggle room in case life throws me a curve ball, as it often does with chronic fatigue and two children
I also use an app called Routines to plan in regular tasks that I want to be a habit, so I can keep a track of how my time is being spent. There is so much “stuff” always going on online, it is insanely easy to get lost down a rabbit hole of watching kitten gifs on Buzzfeed or something (and if you just clicked that link you just wasted 5 minutes, as my case in point).
Reduce your expectations
It may be that you need to reduce your expectations to make blogging more accessible in order to reach your goals.
One particular blogger I was working with recently juggles a part time university course with a full time job and a blog that she updated 5-7 times a week. Unsurpisingly, she felt burnt out of ideas, was lacking energy, and felt she was letting herself down.
In her case, and in the case of many other small businesses and bloggers, reducing your expectations can work wonders. Blogging one post a week, or 2 per month if that is attainable, is far better than losing all enthusiasm and energy for it and producing content that is below par. There are ways to promote one, singular, good post far and wide (more on that in part 2), which can make the effort taken to produce a blog post much more worthwhile in terms of time investment when those precious minutes are tight despite cutting down on the kittens (don’t look! You know you want to!).
Slice it up
This technique is a great way to get things done in smaller chunks. If you don’t have time one day to write a whole post, could you spend 15 minutes a day on one post and do it in stages? Could you take 15 minutes before lunch, or first thing in the morning before you check your email to get a little chunk of a post written and under your belt? This technique is one I talk about a lot on the Idea Generation and Creativity for Bloggers e course (do join in if you haven’t yet, it’s free), and it’s a tiny technique that has evoked a lot of emails.
It may even be that you use your commute on the bus or train to jot down some notes either long hand or in a text editor to use that time effectively. I like to write when travelling, and in fact this post started life in a Moleskine notebook which got transferred to Evernote to be lovingly reproduced for you here today. (see below)
Dictation is also a really handy way to get ideas down when they occur to you. Recording notes on the way back from the school run, out on a walk, or just around the house can get ideas down for posterity and also begin your posts in audio form.
In part 2 coming up this week I will look at clever posts when you are short of time, guest posting, outsourcing and posting less and promoting more. Stay tuned!
In the meantime, I am running a little Q&A week, so do check out my first You Tube video from today, and send any questions you might have from this blog post or anything else you would like to know, and I will answer this week.
Do you write lists on your lists? Do you re-write daily to do’s, struggle to stay on top of paperwork from the school, and have a range of notebooks for ideas? I totally hear you.
Without a shadow of a doubt, Evernote is like my spare brain. As someone who scribbles on post-it notes and any available paper around, I need a base outlet to store my information when my mind gets busy and needs a mindsweep. Read More >
The quality of courses and expert teachers on Skillshare is phenomenal; you can access lifetime learning content at the click of a button from major industry figures, entrepreneurs, and thought leaders. From iPhone app development to Photoshop skills, SEO, marketing, calligraphy, fashion design, crowdfunding, fashion advice, make-up, it’s all there, which actually blows my mind. Skillshare run a rigorous process to ensure content meets their standards, so any course delivered on the platform has met their quality criteria (oh, and they also run a class on how to teach a class. Of course.) Read More >
Using instagram for your business, blog or brand requires some thought when creating your imagery, but the good news is, you don’t need fancy, expensive software. So, here are some tips on designing for instagram to make those images stand out, be clickable, pinnable and beautiful. Read More >
As all bloggers know, pressing the publish button doesn’t guarantee traffic. Getting your work out there and online is just the start of the promotion journey.
Here is my workflow for promoting your posts and sharing a new blog entry the smart, efficient, sociable and creative way, and it takes just 7 minutes. Really! Read More >
Google Helpouts are big news in tech and social circles right now. As part of the Google Plus revolution, Helpouts went officially live last week, and are a way for experts to give advice, online, either free or for a fee.
So, what is the Helpout process like for a business or brand trying to set one up? Read More >